AVP Online Business-Mutual Funds - Mumbai Suburban, India - MONEYLICIOUS INVESTMENTS AND CONSULTING SERVICES PRIVATE LIMITED
Description
One of the Largest Capital Market broker is hiring for AVP-Online Business-Mutual Funds
Position Overview
As an AVP - Online Business, you will be responsible for developing and executing strategies to acquire new clients interested in mutual funds through online channels. You will focus on building and scaling online
distribution channels, drive marketing campaigns, and lead funnel conversion. You will be responsible for building AUM and overall revenue. Your role will play a pivotal part in driving our online mutual fund sales and revenue growth.
Key Responsibilities
Develop comprehensive annual business and marketing plans for mutual fund products, outlining
strategic objectives and targeting both existing and new market segments.
Spearhead the acquisition of Mutual Fund customers, utilizing online channels, strategic business
partnerships, referral programs, and alliances.
Responsible for overall revenue for the Mutual Funds distribution business. Build Mutual Fund F AUM
and drive growth in SIP numbers.
Collaborate closely with marketing team to:
devise and execute impactful online marketing initiatives tailored to attract new customers.
fine-tune digital marketing channels to bolster lead generation and customer acquisition
efforts.
craft compelling and informative content, educating potential clients about mutual funds and
investment benefits.
Implement and oversee lead generation and conversion process by leading the voice team.
Analyze data and market trends rigorously to identify opportunities for refining acquisition strategies,
enhancing conversion rates, and driving revenue growth.
Monitor and report key performance indicators (KPIs) related to online mutual fund acquisition,
ensuring transparency and accountability in revenue generation efforts.
Stay abreast of industry best practices, emerging trends, and cutting-edge technologies in investment
space, fostering innovation and continuous improvement.
Collaborate seamlessly with Product Management, Technology, Operations, and Customer Support
teams to align on new product launches, ensuring consistent and compelling mutual fund products.
Monitor external market trends and competitors' marketing efforts, proactively identifying best practices
and adapting strategies to maintain a competitive edge in the mutual fund space.
Take accountability for ongoing product delivery, overseeing features enhancements and positioning of
the Mutual Fund app to ensure its relevance and competitiveness in the market.
Address customer issues promptly, ensuring high satisfaction levels.
Adhere diligently to operational processes and compliance norms.
Promote cross-selling initiatives, offering clients a diverse range of products such as Equity, Debt, and
Portfolio Management Services (PMS), enhancing the overall customer experience and increasing revenue streams.
Experience
Strong business manager with 8-10 years of relevant experience of online client acquisition, digital marketing and revenue generation.
Masters degree in Marketing, Business, or Finance from a reputed University.
Proven experience in online marketing, lead generation, and customer acquisition, preferably in the financial services industry.
Personal Skills
Proven experience of developing and executing demand generation and conversion. The candidate
should have relevant experience in sales management and building/managing business partnerships.
Deep knowledge of the mutual fund business, investment products, and financial markets.
Strong knowledge of market trends, customer behavior, and competitive landscape.
The candidate should have exceptional analytical and problem-solving abilities and the ability to
interpret data to drive actionable insights.
Exceptional communication and interpersonal skills, with the ability to collaborate and obtain results
effectively working with cross-functional teams.
Disciplined and process-oriented, able to design and implement the best controls and processes.
Organized, high energy, and results driven, superior problem-solving skills.
Self-motivated. You work best with a high level of autonomy and responsibility.
Manage uncertainty and ambiguity well. You can make decisive calls without enough information.
Care about the product. You want to build products that help make people more successful. You have
insight into why some products succeed and others dont.
Base level proficiency in digital marketing tools and platforms and analytics tools.
Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.
High attention to detail and proven ability to manage multiple, competing priorities simultaneously with
minimal supervision.
Should be a self-starter and proactive target oriented. Fast Speed of Execution.
Specifics
Location: Goregaon (E), Mumbai