Head of Marketing - Bengaluru, India - Hub Work

Description

You will be responsible for:

Setting the brand strategy across the Tamara Resort properties

Bringing the brands to life across all channels from website and social media, to brand collateral and offline campaigns

Working with the marketing team to provide vision and strategy around all marketing initiatives and execute them in results and metrics-driven fashion

Liaising closely with hotel teams to create the desired strategy, calendar, and content that is best suited to each

Identifying opportunities and managing partnerships with external agencies (PR, Design, Social-Media, Digital Marketing), influencers, or events teams to drive the brand narrative

You will run our Marketing in ways to promote higher profitability and competitiveness.

Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

Analyze consumer behavior and determine customer personas

Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative

Prepare and manage monthly, quarterly, and annual budgets for the Marketing department

Coordinate sales and marketing efforts to boost brand awareness

Work experience as Head of Marketing or VP Marketing, preferably within our industry

Experience running successful marketing campaigns

Review and proofread content written by freelancers

Strong written and verbal communication skills

Solid knowledge of web analytics and Google Adwords

Experience with CRM software

Requirements

7-10 years experience working as a brand leader in a B2C brand environment

Demonstrated capability in independently creating brand strategy and executing it with a team, across offline and digital channels

Excellent program management skills to identify work streams and plan rollouts to adhere to timelines

Demonstrated ability to work cross-functionally with people at all levels

Performance Indicators

Sets brand goals and objectives and develops a strategy to achieve these goals

Increases overall brand awareness and shapes brand perception, which is reflected in agreed metrics

Builds an industry-leading brand team