Account Strategy Manager - Hyderabad, India - MediaMint
Description
Account Strategy Manager - Retail Media
Job Location: Hyderabad
As an Account Strategy Manager, candidate is responsible for day-to-day analysis and data related activities needed to support Client Strategy Managers. This includes new account launches, reporting & analysis, campaign restructures, and keyword harvesting.
Role demands someone working in US shifts.
RMS Analyst:
● Complete the day-to-day analysis and data-related activities needed to support Client Strategy Managers.
○ New Account Launches
○ Reporting & Analysis
○ Campaign restructures
○ Keyword Harvesting
● Field ad hoc requests and execute outlined steps by internal and external personnel.
● Assist in the collection and consolidation of required information and data to complete assigned task(s).
● Provide reporting and analyze data for understanding and recommendations to CSMs for improved campaign outcomes.
● Manage multiple projects and provide reporting updates. Ensure reports are accurate and created on time.
● Working in ad platforms like Amazon Ads, Walmart Connect, Ebay Ads, and Criteo Retail Media.
● Meet assigned task deadlines.
● Attention to detail.
● Strong Communication skills and can ask questions to fully understand scope of CSM needs.
RMS Deliverables:
● Reporting & Analysis
○ Daily spend projections to assist CSM with budget pacing.
○ Weekly performance dashboard to review performance and growth.
○ Monthly & quarterly wrap-ups to review trends and strategy.
○ Ad hoc reports as needed, such as spend and revenue forecasts, category trends and
comparisons, and others.
○ Platforms utilized: Google Sheets, Google DataStudio, and Retail media sites (Amazon Advertising, Walmart Connect, Criteo, CitrusAd, and others).
● New Account Launches
○ Create daily and weekly reports.
○ Audit advertising accounts and make initial optimizations.
○ Review the catalogue and work with CSM to implement required labels for segmentation.
○ Create new campaigns in bulk according to the determined structure.
● Campaign Creation
○ Outside of bulk campaign creation during launch, create new Sponsored Product campaigns
as needed.
○ Platforms utilized: Retail media sites (Retail media sites (Amazon Advertising, Walmart
Connect, Criteo, CitrusAd, and others).
● Keyword Harvests
○ Typically done on a monthly or quarterly cadence, utilize search term reports to analyze best-performing customer searches and add to keyword lists within manual campaigns.
○ Work with CSM to determine cadence, brand nuances, and campaign details.
RMS Opportunities:
● Reporting & Analysis
○ Review product visibility in search results.
○ Audit buy box visibility to assist in advertised product selection.
○ Provide weekly account performance recaps of key metrics to CSM in advance of client calls.
● Campaign Creation & Optimization
○ Work with CSM to create Sponsored Brand, Sponsored Brand - Video, and Sponsored Display
campaigns as needed.
○ With direction from CSM, utilize client-automated bidding management to adjust campaign
spend according to budget pacing reports.
● Keyword harvests
○ Typically done on a monthly or quarterly cadence, utilize search term reports to analyze best
performing customer searches and add to keyword lists within manual campaigns.
○ Work with CSM to determine cadence, brand nuances, and campaign details.