Junior Content Strategist - Mumbai, India - Fruitbowl Digital

Description

Overview:

The JuniorContent Strategist plays a crucial role in developing andimplementing content strategies to meet business objectives. Thisrole involves creating and managing content across various digitalplatforms to drive engagement improve brand awareness and increaseconversions. The Junior Content Strategist will collaborate withcrossfunctional teams to ensure that the content aligns with thebrand voice and resonates with the targetaudience.

KeyResponsibilities:

• Develop and executecontent strategies to enhance brand presence and meet marketinggoals.
• Create engaging and SEOoptimized contentfor websites blogs social media and other digitalchannels.
• Analyze content performance usingrelevant metrics and make datadriven recommendations forimprovement.
• Collaborate with design andmarketing teams to ensure content aligns with brand guidelines andmarketing initiatives.
• Conduct keyword researchand incorporate SEO best practices to maximize contentvisibility.
• Manage content calendars and ensuretimely delivery of content acrossplatforms.
• Monitor industry trends andcompetitor activities to identify contentopportunities.
• Participate in brainstormingsessions to generate innovative content ideas andcampaigns.
• Contribute to the development ofcontent for email marketing newsletters and other promotionalactivities.
• Work closely with stakeholders tounderstand business objectives and align content strategiesaccordingly.

RequiredQualifications:

• Bachelors degree inMarketing Communications Journalism or relatedfield.
• Demonstrated experience in contentcreation and management preferably in a digital marketing or agencyenvironment.
• Understanding of SEO principlesand experience in optimizing content for searchengines.
• Proficiency in using contentmanagement systems (CMS) and familiarity with basic HTML and SEOtools.
• Excellent written and verbalcommunication skills with the ability to convey complex ideaseffectively.
• Strong analytical skills with theability to interpret data and draw actionableinsights.
• Ability to multitask prioritizeworkload and meet deadlines in a fastpacedenvironment.
• Knowledge of social mediaplatforms and their role in content distribution andengagement.
• Detailoriented with a keen eye fordesign grammar and brandconsistency.
• Collaborative mindset with theability to work effectively in crossfunctionalteams.

analyticalthinking,communication,content strategy,digital,socialmedia,seo