Manager - Digital Marketing - IT (2-7 yrs) - Hyderabad, India - iimjobs

    iimjobs
    iimjobs Hyderabad, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Digital Marketing Manager


    We are for:
    Growth Marketing Manager


    Type of Role:
    Full time


    Position:
    Growth Marketing Manager

    Years of Exp


    required:
    2 to 7 years

    Academic Background:
    A Graduate from Any Technical field ( Engineering, BSC - IT/Comps ) etc or Marketing Field

    Work from Office ( Hyderabad )

    5 Days of Work Week

    Who are we looking for ?


    We are looking for a Growth Marketing Manager who is a generalist in Demand generation Digital Marketing, data focused, analytical enough to strategies and plan Performance Marketing Campaigns, but creative enough to come up with Mind-boggling copies.

    You will be responsible for generating MQL's ( Marketing Qualified Leads ) through demand generation efforts, build a CPL & ROAS efficient pipeline and run organic & paid campaigns to translate MQL's to SQL's

    How does your first 10 Days Look like?

    • You meet your buddies in office, exchange welcome notes with our HR
    • You will be given all the assets to understand the product and a Point of Contact if you get any doubts on your way
    • You will be given Recruitment Training to make sure you understand what you market
    • You take a deep breathe and let all the overwhelming information soak in
    How does your 1st Month look like?

    • You've wrapped up your head around all the complexities & challenges
    • You have completely understood the product, category & industry alongside our ICP
    • You have audited every marketing material, marketing initiatives and have plans/strategies ready to be executed
    How Does your first 3 months look like?

    • You would have established and set up all the channels that you shall own
    • You would have studied our top 5 direct and indirect competitors
    • You would have grown our MQL's by 2x
    • You would have optimized our CPL's & ROAS by 15%
    How Does your first 6 months look like?

    • You would have implemented CRO Techniques to Optimise Website Funnels,
    • Landing Pages etc
    • You would have grown our MQL's by 10x
    • You would have optimised our CPL's & ROAS by 20%How Does your first 12 months look like?
    • You would have implemented various Growth Hacks
    • You would have figured out the right recipe to scale our marketing machine
    • You would have grown our MQL's by 20x
    • You would have optimised our CPL's & ROAS by 30%

    KRA's you will own:

    Primary:

    • Meet Quarterly MQL Targets with a mix of Paid + Organic approach
    • Build Optimum CPL's & ROAS

    Secondary:

    • Assist in Setting up Processes, campaigns & Tools for MQL to SQL conversion
    • Manage end to end Social Media Assets ( Social Handles, Communities etc )

    Channels you will own:

    • All Social Media
    • Email Marketing
    • Performance Marketing
    Tools you should be well versed with

    • Any Popular CRM ( Freshworks, HubSpot )
    • GA4
    • Wordpress
    • Chat-GPT
    • Sheets/Excel
    • Role Clarity
    • You will be managing a team of 3 people to begin with( Performance Marketer + Content Writer + Digital Marketing Executive ) and work alongside a marketing team of 8 to 10 peeps
    • You will be directly reporting to our AVP of Marketing
    You will be displaying your skillsets across 3 companies ( 2x SaaS + 1x Services )

    • Company Perks:Flexible Checkin & Checkout times
    • Group Medical Insurance for you and your family
    • Subsidised priced Food in office
    • Chilled Teammates included the ones who you report too.