- Content Creation: Develop high-quality, engaging content for various marketing collateral, including website copy, blog posts, email campaigns, social media content, press releases, case studies, and sales materials.
- Brand Messaging: Craft clear and consistent messaging that effectively communicates Black Box TPS brand values, product features, and unique selling propositions to our target audience.
- Campaign Development: Collaborate with cross-functional teams to develop integrated marketing campaigns that align with business objectives, target audience insights, and marketing goals.
- Digital Marketing: Manage digital marketing initiatives, including social media campaigns, email marketing, content marketing, and search engine optimization (SEO), to drive brand visibility, website traffic, and lead generation.
- Public Relations: Develop and maintain relationships with media outlets, industry influencers, and stakeholders to generate positive media coverage and secure speaking opportunities, awards, and partnerships.
- Event Management: Plan and coordinate marketing events, including webinars, trade shows, conferences, and virtual events, to promote brand awareness, engage with customers, and generate leads.
- Analytics and Reporting: Monitor and analyze key performance metrics and campaign results to measure the effectiveness of marketing communications efforts and identify areas for optimization.
- Internal Communications: Collaborate with internal stakeholders to ensure alignment and consistency of messaging across all internal and external communication channels.
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 5+ years of relevant experience in marketing communications, public relations, or related field.
- Strong writing and editing skills, with the ability to create compelling content for various audiences and channels.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
- Experience with media relations, press release writing, and pitching to media outlets.
- Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Strong analytical skills and ability to interpret data to drive decision-making and optimize marketing strategies.
- Creative thinker with a passion for storytelling and innovative marketing approaches.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
- Strong marketing experience in a technology product organisation is a must for this role
- This is work from office role
Marketing Specialist - Navi Mumbai, India - Black Box
Description
Position Summary: Black Box TPS seeks a talented and creative Marketing Communications Specialist to join our team. As a Marketing Communications Specialist, you will develop and execute strategic communication plans to promote our brand, products, and services. You will have a crucial role in crafting compelling messaging, creating engaging content, and implementing integrated marketing communications campaigns across various channels to drive brand awareness, customer engagement, and business growth.
Key Responsibilities:
Qualifications:
About Black Box TPS: Black Box TPS is a leading provider of innovative technology solutions, specializing in KVM, Audio Visual, and IoT products and services. We are dedicated to delivering cutting-edge technology and unparalleled service to our customers, empowering businesses to connect, collaborate, and thrive in today's digital world. Join our team and be part of a dynamic and innovative company that is shaping the future of connectivity.
#marketing #marketingcommunication #eventmanagement