Info Edge - Delhi NCR, India - iimjobs

Description

Manager/Sr Manager Performance Marketing | Info Edge

JD - Performance Marketing Manager


About Info Edge:
InfoEdge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms.

Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems.

Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

Job Description:

• Be the Mastermind of Performance Marketing
• Take the lead and master the art of performance optimization across our diverse digital campaigns. Your strategic expertise will unlock efficiency, refine key metrics, and drive impactful results through datadriven insights. Collaborate with agile teams to ensure campaigns align with our business goals. If you're a datadriven marketer with meticulous attention to detail, this is your chance to shine.

Key Responsibilities:

Analyze and refine campaign performance:

• Dive deep into campaign data, identify trends, and optimize strategies for maximum impact.
• Craft actionable insights to drive business growth and inform transparent communication.

Budget mastery:

• Optimize budget allocation and monitor expenditure with a keen eye.
• Analyze competitor strategies and refine your approach for an edge.

Stay ahead of the curve:

• Immerse yourself in the latest digital marketing trends and best practices.
• Ensure our strategies are always ahead of the game.

The ideal candidate should:

• 46 years of experience in digital marketing, performance marketing, campaign management or marketing analytics
• A successful history in scaling app acquisition for D2C/internet brands
• Proficiency in diverse advertising platforms, strong analytical skills, and experience with A/B testing and CRO methodologies.
• Excellent communication and collaboration skills to thrive in fastpaced environments.
• Precisionfocused and detailoriented to deliver impactful results.

Bonus points for:

• Certifications in digital marketing analytics.

Join us and utilize your expertise to become the mastermind behind our digital campaigns. Lead the way to impactful results and leave your mark on the ever-evolving landscape of digital marketing


Why Join Us:

If you have boundless energy, are ambitious , bubbling with ideas, are hard working, have no problems taking a hands-on approach to your work, then this is the place for you .

People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them thus making needle moving impact .The Infoedge work culture is very friendly, collaborative, entrepreneurial and empowering.

We encourage our team members to take responsibility and grow into future leaders in our company