Manager/Senior Manager Performance MarketingJob - Mumbai - Nykaa

    Nykaa
    Nykaa Mumbai

    17 hours ago

    Description

    Role Overview : Performance Marketing Manager/Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.

    Role Description :

    • Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
    • Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Optimize install campaigns to improve cost per install, installation rates, post install performance.
    • Manage all the programmatic campaigns – from ideation to media planning and optimization.
    • Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
    • Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize the user experience
    • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
    • Instrument conversion points and optimizes user funnels
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    • Managing budgets and financial for digital marketing initiatives for the organization.

    Knowledge, Skills & Qualification Requirements :

    • 7–10 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.
    • Strong understanding of audience strategy, media planning, attribution models, and martech tools.
    • Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
    • Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
    • Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
    • Strategic thinker with a data-first approach to solving problems.
    • Experimentative mindset with ability to test, iterate, and scale rapidly.
    • Strong stakeholder management and collaboration skills across cross-functional teams.
    • Capability to mentor and grow junior team members while fostering cross-business learning.
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