Varroc Engineering - Aurangabad/Maharashtra, India - iimjobs

    iimjobs
    iimjobs Aurangabad/Maharashtra, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Lead - Product Marketing (Varroc Engineering - Aftermarket Division)


    Base Location :
    Aurangabad, Maharashtra


    Role Summary :


    This is a strategic role which will understand the market potential for the product portfolio, customer needs and our offerings, prepare GTM (go to Market) strategy, competition analysis and will create a marketing program to increase the sale & profitability of the product category.


    Type of Role :
    Individual Contributor - Travel %: 30-40%


    Ideal Profile :

    • Academics : MBA (good to have, not mandatory), B.Tech. preferred
    • Experience : 315 years of experience in Product Marketing, preferably managing new product development, marketing strategy
    • Strong knowledge/interest in the automobile industry preferred

    Reports to :
    Operations Head (closely working with Pan India Sales team and Business Leadership team)


    Market Research :

    • Conduct the market research and estimate the potential analysis of particular product category.
    • Identify feasibility, customer requirement, and competitive scenario.
    • Develop and implement a comprehensive category strategy aligned with overall business objectives.
    • Collaborate with crossfunctional teams to align category business plans.

    Product Portfolio Management :

    • Curate and manage the product portfolio within the assigned category.
    • Analyse product performance and make datadriven plans.
    • Ensuring product profitability through optimum scheme spends & cost optimization.
    • Introduce new products to enhance the category offering and meet business potential.

    Sales Strategy & Execution Plan :

    • Develop and execute strategies to drive category sales and achieve revenue targets.
    • To create effective promotions and pricing strategies.


    • Understand Value Proposition

    • Understanding Customer Needs and our Offering.
    • Prepare Competition analysis and Pricing Strategy
    • Design & develop Sales promotional schemes to increase the sales & profitability.

    Marketing & Promotions :

    • Create effective marketing promotions and activation programs.
    • Coordinate with third party agencies to carry out activations.

    Vendor Management :

    • Suggest technological developments affecting the demand scenario with time (e.g. trends in BS6, NPD for Honda/Hero/TVS bikes etc.)
    • Establish and maintain strong relationships with vendors and suppliers.
    • Coordinate with VD team for favorable terms, pricing, and contractual agreements to optimize margins.

    Cross-Functional Collaboration :

    • Work closely with marketing teams to create impactful campaigns and promotions.
    • Collaborate with the supply chain and operations teams to ensure optimal inventory levels and ontime delivery.
    • Conducting training and product knowledge sessions for the sales team