Digital Marketing Role - Mumbai/Maharashtra, India - iimjobs

Description

• Plan and manage digital marketing campaigns across multiple channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.
• Conduct market research and competitor analysis to identify target audience segments, trends, and opportunities.
• Create engaging and compelling content for various digital platforms, ensuring consistent brand messaging and tone.
• Optimize website and landing page performance to improve conversion rates and user experience.
• Monitor and analyze key performance indicators (KPIs), such as website traffic, conversion rates, and customer acquisition costs, to measure campaign effectiveness and identify areas for improvement.
• Collaborate with internal teams, including creative, product, and sales, to align digital marketing efforts with overall business objectives.
• Stay uptodate with industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for continuous improvement.
• Manage digital advertising budgets and allocate resources effectively to maximize return on investment.
• Utilize marketing automation tools and platforms to streamline processes, automate campaigns, and track results.
• Monitor and manage online reputation and customer reviews across various platforms.
• Collaborate with external agencies and vendors to leverage their expertise and resources for digital marketing initiatives.
• Conduct A/B testing and performance analysis to optimize campaigns and improve overall marketing effectiveness.
• Stay informed about data privacy regulations and ensure compliance with applicable laws and regulations.