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- Choose and appoint the right channel partners to achieve desired addressability and extraction.
- Engage on key discussions related to loyalty program and key sites.
- Responsible for development of BTL planning – Approach and BTL budgets in line with the Business Strategy, business plans, Corporate BTL guidelines and inputs from Zonal Manager.
- Responsible for communication & alignment of the above plans & budgets with the Field teams.
- Evolve effective ways of working for SDE and Site Specialists viz.
- Build deep engagement with the users through "Haisha Parivar"
- Understanding of End Users / Key Influencers of the product line with key attributes what the end user is influenced / looks for in the product line, develop meaningful segmentation and roll out relevant modules.
- Responsible for systematic creation of End User database and ensure sufficiency (where sufficiency is measured with respect to End user norms at a town level) in all relevant towns, mapped to relevant dealer set in mPOWER system as per division guidelines.
- Drive adoption of the HCC ( Haisha Champions Club) program
- Leverage loyalty program to drive engagement with contractor and gain share of usage
- Ensure that the team is trained on product knowledge, application and complaint handling
- Ensure training on and adoption of effective ways of working
Regional Business Development Manager - Kolkata, India - Pidilite Industries Ltd.
Description
Job DescriptionRole Objective:
Responsible for delivery of Haisha + Dr Fixit Coatings through dealer engagement and demand generation with contractors.
The role would lead a large team of ~5-8 direct reports (SDE'S – Sales & Development Executives) and ~20-32 indirect reports (Site Specialists)
The role would have the following key levers:
Dealer Engagement & Loyalty
oPitching the right product/solution for site basis site condition and homeowner needs
oAssess module effectiveness and improvise basis insights
User Engagement