Social Media Strategist - Moradabad - Cugo

Description

Job Description for Social Media Strategist at CUGO

CUGO, a one-stop shop for your baby's needs as part of Noice Care LLP, is seeking a full-time on-site Social Media Strategist located in India.

Key Responsibilities:

• Creative Content Development:
• Design high-quality, engaging content for Instagram, Facebook, YouTube, and other social platforms (posts, stories, reels, video content, etc.).
• Develop creative concepts for product launches, promotions, and cross-platform campaigns.
• Work with the photography and video teams to conceptualize engaging photoshoots and video shoots that showcase products and resonate with the target audience.
• Marketing Strategy & Campaigns:
• Plan and manage a monthly content calendar for Instagram, YouTube, Facebook, and additional platforms ensuring timely and consistent content delivery.
• Execute campaigns designed to boost brand awareness, engagement, and conversions, ensuring they align with overarching marketing goals.
• Coordinate with the performance marketing team to align creative content with paid media and customer acquisition strategies.
• Cross-Platform Optimisation:
• Tailor content and campaigns to fit the unique requirements and audience behavior on each platform, ensuring maximum impact (e.g., creating shorter-form videos for Instagram Reels and YouTube Shorts).
• Website & Digital Presence:
• Conduct regular audits of the website to ensure content is aligned with ongoing campaigns, product launches, and overall brand messaging.
• Collaborate with the web team to update product descriptions, optimize images, and ensure the website remains user-friendly and visually appealing.
• Trendspotting & Innovation:
• Stay ahead of trends in social media, digital marketing, and the broader industry, bringing new ideas to the team to stay relevant.
• Identify and explore innovative ways to engage customers, whether through influencer partnerships, interactive content, or viral campaigns.
• Collaborative Engagement:
• Work closely with the performance marketing team to monitor the performance of organic and paid campaigns, adjusting strategies based on insights.
• Data-Driven Execution:
• Analyse the performance of all social media platforms and campaigns, providing insights and recommendations for improvements.
• Utilise analytics tools to track engagement, conversions, and audience behaviour, adjusting strategies for improved outcomes.

Requirements:

• 5-7 years in a creative marketing role, ideally with D2C brands or in e-commerce.
• Proven experience creating content for Instagram, YouTube, Facebook, and other social platforms, with an understanding of the nuances of each platform.

Technical Skills:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects) or other relevant design tools.
• Familiarity with video editing software (Premiere Pro, Final Cut Pro, etc.) for YouTube and social media video content.
• Experience with social media analytics and performance tools (Instagram Insights, Facebook Analytics, YouTube Analytics, Google Analytics).
• Knowledge of website content management systems (CMS) and e-commerce platforms (Shopify, WooCommerce).

Creative & Strategic Thinking:

• Strong conceptual thinking with the ability to execute creative campaigns that drive both engagement and sales.
• Ability to merge creative vision with data-driven insights to ensure campaigns are impactful and optimized.