Trade Marketing Incharge - Nagpur, India - Sony

Description

Dear Potential Candidates,

We are actively seeking qualified individuals for the position of Trade Marketing In-Charge.

Job Specification:

Qualification: Graduate / MBA

Experience: 48 Years

Location: Nagpur

Industry: Consumer Electronics / Consumer Durable (Mandatory)

Position: Trade Marketing In-Charge

Job Description:

1. Budgeting and Forecasting:

o Manage the budgeting and forecasting process for local marketing activities in the branch.

o Provide information to the sales staff regarding planned activities and their ROI.

o Objectives include providing support to sales, ensuring target achievement, and maintaining smooth functioning within organizational policies and procedures.

2. Proper Budget Utilization and Handling:

o Ensure effective utilization and handling of budgets.

3. Shopfront Development for the Branch:

o Support retailing through merchandising, shop window displays, brand building activities.

o Organize road shows, exhibitions, and implement new marketing innovations.

4. Plan and Execute Marketing Programs:

o Develop and execute marketing programs to support the business unit.

5. BTL Activity Planning and Execution:

o Plan and execute below-the-line (BTL) activities, including new product launches, seminars, product information releases, and database management.

6. Competition Products and Activities Tracking:

o Track and analyse competitor products and activities.

7. Budget Control and System Adherence:

o Oversee marketing, advertising, and promotion budgeting.

o Plan media utilization and ensure adherence to systems.

Note: Only candidates with experience in the same industry will be considered.

Application Process: Send us your CV along with a brief introduction to showcase your skills and experiences.

Email:

Contact:

Thanks & Regards,

Avnish Mishra