Head Of Digital Marketing - Gurugram, India - Spectrum Talent Management

Description

Designation - Head Of Digital Marketing

Department- Digital Marketing

Sector- Pharmaceutical & Cosmetic

Experience-12 to 15 years

Educational Qualification- Graduate/Post Graduate and proven experience within content & digital marketing

Package LPA

Job Location - Gurgaon

Mandatory Skills- Paid campaigns, Social media and E-commerce management, influencers engagement, open to other industry but experience of handling skin care will be preferable.

Preferred Industry- B2C industry or digital agency is essential

About the Role & Responsibilities

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds and maintains social media presence.

Measures and reports performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Identifies trends and insights and optimises spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing

Plans, executes and measures experiments and conversions tests.

Collaborates with internal teams to create landing pages and optimise user experience.

Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points, drop off points, and optimises user funnels.

Collaborates with agencies and other vendor partners.

Evaluates emerging technologies.

Provides thought leadership and perspective for adoption where appropriate.