- Collaborate with global teams to validate and analyze Market Mix Models outputs.
- Ensure alignment between model results and business objectives, providing actionable recommendations.
- Work closely with data scientists and marketing teams to interpret MMM results and assess their impact on business strategies.
- Assist in model validation by checking data consistency, methodology, and results accuracy.
- Gather and synthesize inputs from cross-functional teams, including marketing, finance, and data science, to inform model calibration.
- Support the development of dashboards and tools to visualize MMM results for key stakeholders.
- Conduct ad-hoc analysis to support decision-making and optimize marketing spend.
- Identify opportunities for improving MMM methodologies and processes.
- Experience working in the CPG industry, with exposure to functional & domain-specific use cases such as pricing & promotion analytics, e-commerce & retail analytics, and market mix modeling.
- Understanding of budget to ROI scenarios and ability to develop effective solutions.
- At least 4 years of experience in Consulting/Pre-Sales for Data & Analytics.
- Excellent verbal and written communication skills, with ability to take ownership of work and collaborate with multiple vendors and stakeholders.
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Business Analyst - Bengaluru - Thoucentric
Description
Job Title: CPG Analytics Consultant
We are seeking an experienced CPG analytics consultant to join our team at {company}. The primary responsibility of this role is to align with a CPG account, understand the market landscape, and develop a roadmap for analytics initiatives.
About the Role:
Requirements:
Estimated Salary: $120,000 - $180,000 per year
This role offers a competitive salary, benefits package, and opportunities for professional growth and development. If you are a motivated and experienced professional looking for a new challenge, please submit your application.
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Business Analyst
Lollypop Design- Bengaluru
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Business Analyst
Covalensedigital- Bengaluru
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Business Analyst
Novel Office US- bangalore
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Business Analyst
Full time Weir- Bengaluru
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Business Analyst
HCLSoftware- bangalore
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Business Analyst
Krishna Global Services Pvt. Ltd- Bengaluru
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Business Analyst
Zaggle- bangalore
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Analyst - Business
Full time Wesco- Bengaluru
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Business Analyst
Vervent- Bengaluru
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Business Analyst
Full time Toolyt- Bengaluru
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Business Analyst
ThinkMove Solutions- Bengaluru
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Business Analyst
Genpact- Bengaluru
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Business Analyst
STANDARD AXA Group- Bangalore
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Business Analyst
Kennametal- Bengaluru
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Business Analyst
JFrog- Bengaluru
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Business Analyst
Recro- Bengaluru
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Business Analyst
HCLSoftware- Bangalore
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Business Analyst
STANDARD AXA Group- Bengaluru
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business analyst
Kenvue- Bengaluru
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Business Analyst
HNM Solutions- Bengaluru
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Business Analyst
Permanent contract Société Générale Assurances- Bengaluru