Digital Strategist - Mumbai, India - Seraphyq Futureverse

Description

Role: Digital Strategist – Performance Marketing

Industry: Lifestyle, Fashion, Luxury, Glamour, Marketing, Beauty, Cosmetology, Social Media Marketing, Advertisements

Location: Powai, Mumbai

Organization & Role Overview:

We are Seraphyq Futureverse. We design brands for the future. We are a young, fast paced, tech organization with interests across Fashion, Health, Transformation, Lifestyle, Beauty, Aesthetics, Cosmetics, Cosmetology, Dermatology, Cinema, Growth Marketing & Digital Marketing. Our brands, The Eterne Clinic, a plush Cosmetic Dermatology Clinic, in conjunction with high end lifestyle salon, MIYUKI and a futuristic data-driven Marketing firm, 5W&N, a subsidiary of Seraphyq is looking at building a team of data centric AI Marketers poised to adapt and deliver in the rapidly changing,ever evolving world of Digital Marketing.

Digital Strategist – Performance Marketing is a role that will shape the future of not just the organization, but the Marketing landscape of the future. The role requires the Marketer to be analytically creative, delivering the desired business objective of the brands managed by the strategist. As a Digital Strategist – Performance Marketing, we expect you to be up-to-date with the latest digital technologies, paid media trends, programmatic buys, affiliate marketing, marketing automation and marketing analytics. You should have excellent communication skills and be able to express our company's views creatively. Ultimately, you should be able to meet the brand KPIs and performance marketing metrics

Job description:

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
• Work cross-departmentally to align campaign strategies and goals across the organization
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Oversee and manage overall paid media budget
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Maintain knowledge of industry best practices and new technologies
• Plan calendar, request for assets and meet delivery targets
• Engage with Brand Heads and Clients, understanding their briefs, collaborate with designers for content and execute campaign
• Perform research on current benchmark trends and audience preferences, cross align search & brand strategy with social strategy
• Set specific objectives and report on ROI
• Assess & monitor impact of paid marketing efforts on Social, SEO and web traffic metrics
• Suggest and implement new features to develop brand awareness, like promotions and competitions

Requirement:

· You have a degree in Marketing, Business Administration or related field.

· You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, lead gen campaigns, social media marketing and other paid digital medium.

· Solid knowledge of SEM, AdWords, Lead Gen Campaigns, Paid Digital Media, Social Media Marketing, Meta Business Suite, Keyword Research and Google Analytics.

· Sound understanding of CRM tools, Omni-channel marketing, Marketing Automation

· Sound understanding of SEO is an added advantage.

· You have solid expertise in campaign, attribution analysis and reporting, including Google Analytics experience.

· You possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.

· You are a highly goal-oriented individual and have excellent communication skills.

· You are open minded, curious and a strong problem solver.

· Knowledge of online & social media marketing channels

· Ability to guide to write Search Ad Copies

· Excellent communication skills

· Analytical and multitasking skills

Exp: 4+ years

What do we have to offer:

• Attractive salaries commensurate to experience + handy incentives & perks
• Fast paced growth
• An enriching learning curve, helping you to evolve as a Brand Leader
• Opportunity to work with industry experts
• An enviable portfolio with an unmatchable Body of Work
• In-house lifestyle, fashion & grooming perks

If you can offer the superlative standards of performance marketing we are looking at, then we would love to meet you. Kindly forward your CVs to