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    • Google Ads Executive - Ahmedabad - Improtics

    Improtics
    Improtics Ahmedabad

    3 weeks ago

    Default job background
    Description

    Role Overview:

    In this position, you'll work alongside a senior specialist, handling the day-to-day management and optimization of various Google Ads campaigns. You'll be hands-on with search, display, shopping, and remarketing campaigns for diverse brands.

    • Campaign Execution & Management:
      • Set up and refine Google Ads campaigns (including search, display, PMax, YouTube and shopping) to align with clients' goals.
    • Daily Optimization:
      • Track performance metrics closely (such as ROAS, conversions, and CPA) and adjust bids, keywords, and ad creative to boost campaign results.
    • Business-Focused Analysis:
      • Understand each client's eCommerce model and market positioning to inform keyword research, audience targeting, and strategic decision-making.
    • Reporting & Accountability:
      • Prepare clear and insightful weekly and monthly performance reports, and maintain a daily summary of tasks for internal review.
    • Platform Expansion:
      • Over time, explore and support campaigns on additional PPC channels like Bing, and Facebook—expanding your digital marketing skill set.
    • Continuous Improvement:
      • Assist in creating PPC audit reports, contribute fresh ideas for optimization, and participate actively in learning sessions offered by the company.

    Required Skills & Experience:

    • Educational Background:
      • Bachelor's degree in Marketing, Business, or a related field.
    • Hands-On Experience:
      • 6-12 months working with Google Ads campaigns, with a Google Ads certification preferred.
    • Language & Communication:
      • Fluent English skills (spoken and written), enabling confident communication with international clients.
    • Technical Aptitude:
      • Comfortable with basic analytics, goal setup, keyword research, and common tools like Google sheets, docs and slides.
    • Analytical Mindset:
      • A knack for interpreting campaign data, spotting trends, and making informed decisions to enhance campaign performance.
    • Proactive & Adaptable:
      • Ready to tackle new challenges, learn from setbacks, and apply fresh strategies to achieve client goals.

    What We Offer:

    • Professional Development:
      • We invest in your growth with advanced training courses, workshops, and the chance to deepen your expertise across multiple advertising platforms.
    • Collaborative Environment:
      • Join a small, friendly team that values open communication, mutual support, and the exchange of new ideas.
    • Work-Life Balance:
      • Enjoy a 5-day work week and a positive workplace culture where your well-being and success are top priorities.
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