Finance Content Writer - Kolkata, India - Ashika Group

Description

Job Overview:

We are seeking a talented and creative Content Writer to join our team. The Content Writer will be responsible for producing high-quality written content for our website, blog, social media channels, email campaigns, and other marketing materials. The ideal candidate should have a passion for writing, excellent research skills, and the ability to tailor content to target audiences.

Responsibilities:

1. Research, plan, and create engaging written content for various platforms including website pages, blog articles, social media posts, email newsletters, whitepapers, case studies, and more.
2. Collaborate with the marketing team to develop content strategies that align with company objectives and target audience interests.
3. Conduct thorough research on industry-related topics to generate ideas for content creation.
4. Write clear, concise, and compelling copy that adheres to brand voice and style guidelines.
5. Optimize content for SEO by incorporating relevant keywords, meta tags, and other best practices.
6. Proofread and edit content to ensure accuracy, clarity, consistency, and adherence to brand standards.
7. Stay updated with industry trends, new technologies, and content marketing best practices.
8. Track and analyze content performance metrics using tools such as Google Analytics and social media analytics platforms.
9. Collaborate with designers, developers, and other team members to enhance the visual appeal and effectiveness of content.
10. Assist with other marketing initiatives and projects as needed.

Requirements:

1. Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
2. Proven experience as a content writer or similar role, with a portfolio of published writing samples.
3. Exceptional writing, editing, and proofreading skills with a keen eye for detail.
4. Strong research skills and the ability to synthesize complex information into engaging content.
5. Excellent time management and organizational skills with the ability to meet deadlines in a fast-paced environment.
6. Creativity and the ability to think outside the box to develop innovative content ideas.
7. A passion for writing and a commitment to delivering high-quality content that resonates with target audiences.