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  • Business Marketing Manager - Mumbai - Zealver

    Zealver
    Zealver Mumbai

    2 weeks ago

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    Description

    Zealver provides holistic preventive and primary care services tailored to seniors, enabling them to lead their silver years with zeal. Our annual health and wellness plans combine personalized assessments, preventive approaches, and meaningful engagement to empower older adults and their caregivers. We also partner with employers to deliver elder care benefits that enhance employee productivity and peace of mind.

    We are now seeking a dynamic Business Marketing Manager to lead our marketing initiatives, strengthen our brand presence, and drive lead generation across B2B, B2B2C, and B2C audiences.

    Responsibilities:

    • Develop and execute marketing strategies to drive lead generation and support business development goals across B2B, B2B2C, and B2C segments.
    • Collaborate with sales and business development teams to generate and convert high-quality leads.
    • Manage external marketing agencies while leveraging personal expertise to achieve objectives.
    • Create impactful content and campaigns that highlight Zealver's unique value proposition.
    • Plan and optimize digital campaigns (Google Ads, Meta, LinkedIn) and implement SEO strategies to increase visibility and conversions.
    • Lead offline marketing initiatives, including partnerships and events, to build awareness and engagement.
    • Conduct market research and competitive analysis to identify opportunities and refine positioning.
    • Track campaign performance, analyze ROI, and optimize strategies for better outcomes.
    • Develop go-to-market plans for product launches to create demand and expand reach.
    • Manage marketing budgets to maximize impact and align with business objectives.

    Qualifications & Required Skills:

    • Experience: 3+ years in marketing roles, preferably in healthcare, wellness, or related industries.
    • Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred).
    • Proficiency in digital marketing tools, SEO strategies, and CRM systems.
    • Strong project management and leadership skills with the ability to manage agencies and cross-functional teams.
    • Exceptional communication, storytelling, and creative skills to deliver compelling campaigns.
    • Analytical mindset with experience in tracking campaign performance and ROI.
    • Experience with offline marketing and event management is a plus.

    Remuneration range: 6 to 8LPA**


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