Marketing Manager - Ernakulam, India - Factor Human Resources Pvt. Ltd.

Description

Purpose of the Job (Main Objective):

Marketing managers promote businesses, services, products, or brands. They develop marketing and pricing strategies, generate new business leads, and oversee marketing department staff. They also manage marketing budgets and analyze trends. Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Experience in content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

Primary Responsibilities

1. Evaluating and optimizing marketing and pricing strategies.
2. Analyzing market trends and preparing forecasts.
3. Generating new business leads.
4. Increasing brand awareness and market share.
5. Developing and managing the marketing department's budget.
6. Overseeing branding, advertising, and promotional campaigns.
7. Managing the marketing department's staff.
8. Preparing and presenting quarterly and annual reports to senior management.
9. Promoting our brand at trade shows and major industry-related events.
10. Keeping informed of marketing strategies and trends.
11. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
12. Deploy successful marketing campaign.
13. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
14. Produce valuable and engaging content for our website and blog that attracts and converts our target groups
15. Build strategic relationships and partner with key industry players, agencies and vendors
16. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
17. Oversee and approve marketing material, from website banners to hard copy brochures and case studies
18. Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Specific Job Requirements:

1. Demonstrable experience in marketing together with the potential and attitude required to learn
2. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
3. Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
4. Experience in setting up and optimizing Google AdWords campaigns
5. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
6. A sense of aesthetics and a love for great copy and witty communication
7. Up-to-date with the latest trends and best practices in online marketing and measurement
8. BSc/MSc degree in Marketing or related field

Age 32 40 YrsSalary : Based on Interview and Current CTC

Interested candidate please share resumes to