Search Engine Optimization Executive - Mumbai Suburban, India - Tesloye Consultancy Services

    Tesloye Consultancy Services
    Tesloye Consultancy Services Mumbai Suburban, India

    1 week ago

    Tesloye consultancy services background
    Full time
    Description

    Job Title : SEO (Search Engine Optimization)

    Industry Type: Manufacturing

    Qualification Required: Graduate/Diploma

    Location : Sandhurst Road

    Experience Required: 0 - 2 Years

    Salary Range: Rs.15000-Rs.30000 Monthly

    SEO Specialist responsibilities include:

    Optimizing copy and landing pages for search engine optimization

    Performing ongoing keyword research including discovery and expansion of

    keyword opportunities

    Researching and implementing content recommendations for organic SEO success

    Job brief

    We are looking for an SEO/SEM expert to manage all search engine optimization and marketing

    activities.

    You will be responsible for managing all SEO activities such as content strategy, link building

    and keyword strategy to increase rankings on all major search networks. You will also manage

    all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

    Responsibilities

    Execute tests, collect and analyze data and results, identify trends and insights in order

    to achieve maximum ROI in paid search campaigns

    Track, report, and analyze website analytics and PPC initiatives and campaigns

    Manage campaign expenses, staying on budget, estimating monthly costs and

    reconciling discrepancies.

    Optimize copy and landing pages for search engine marketing

    Perform ongoing keyword discovery, expansion and optimization

    Research and implement search engine optimization recommendations

    Research and analyze competitor advertising links

    Develop and implement link building strategy

    Work with the development team to ensure SEO best practices are properly

    implemented on newly developed code

    Work with editorial and marketing teams to drive SEO in content creation and content

    programming

    Recommend changes to website architecture, content, linking and other factors to

    improve SEO positions for target keywords.

    Requirements

    Proven SEO experience

    Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

    Solid understanding of performance marketing, conversion, and online customer

    acquisition

    In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight,

    Omniture, Web Trends)

    Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search

    Ignite)

    Experience with A/B and multivariate experiments

    Working knowledge of HTML, CSS, and JavaScript development and constraints

    Knowledge of ranking factors and search engine algorithms

    Up-to-date with the latest trends and best practices in SEO and SEM

    BS/MS degree in a quantitative, test-driven field