Search Engine Optimization Executive - Mumbai Suburban, India - Tesloye Consultancy Services
Description
Job Title : SEO (Search Engine Optimization)
Industry Type: Manufacturing
Qualification Required: Graduate/Diploma
Location : Sandhurst Road
Experience Required: 0 - 2 Years
Salary Range: Rs.15000-Rs.30000 Monthly
SEO Specialist responsibilities include:
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of
keyword opportunities
Researching and implementing content recommendations for organic SEO success
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing
activities.
You will be responsible for managing all SEO activities such as content strategy, link building
and keyword strategy to increase rankings on all major search networks. You will also manage
all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order
to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and
reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly
implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content
programming
Recommend changes to website architecture, content, linking and other factors to
improve SEO positions for target keywords.
Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer
acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight,
Omniture, Web Trends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search
Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field