B2B Performance Marketing and Digital Marketing Lead – B2B Tech - Gurugram - Incedo Inc.

    Incedo Inc.
    Incedo Inc. Gurugram

    1 day ago

    Default job background
    Description

    Job Description

    Develop and execute digital marketing strategies and compelling campaigns to accelerate lead generation, drive traffic to our websites, increase sales pipeline, account based marketing and nurture our existing database of leads using email automation/marketing automation to drive demand and awareness for our solutions and service offerings among Fortune 1000 companies in the US market

    Responsibilities/Skills

    • Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, ABM, email, marketing automation, social media, search and display advertising campaigns, in line with brand plans and business priorities
    • Working with content and design team to create strong and compelling content that drives engagement and action in each stage of a customer's digital buying journey as well as prospective employees.
    • Drive Account Based Marketing programs and campaigns along with business marketing team tailored to key accounts in US market
    • Integrated Lead generation using various channels (webinars, website, events, digital campaigns, email etc.)
    • Working on SEO, A/B testing, website landing pages optimization, CRO (Conversion rate optimization) to continuously improve ROI and effectiveness of digital marketing
    • Reviewing and optimizing the design and content of all online assets including the company website and social media pages
    • Planning, controlling, and reporting the digital marketing budget and spends for different channels
    • Analyzing the results and effectiveness of campaigns (ROI and KPIs) to deliver actionable insights and recommendations and generating weekly/fortnightly reports on the digital marketing portfolio
    • Regularly monitoring user analytics on website and digital channels and using these insights to drive strategies to secure downloads and improve customer engagement

    Qualifications / Experience

    Around 10-15 years of relevant work experience in digital marketing for B2B customers for US market, preferably in a leading global IT organization

    • Deep understanding of B2B customer marketing best practices, and how to engage prospects and customers at multiple points through the customer journey, from awareness to retention and referrals.
    • Digital marketing expertise, with demonstrated success creating and executing multichannel digital programs at scale for lead generation.
    • Results-oriented and data-driven, with the analytical and quantitative skills to interpret data and translate it into actionable changes.
    • Demonstrated experience designing, building and running a modern marketing technology stack, including but not limited to HubSpot, email automation, ABM tools and web analytics.
    • Experience with A/B and multivariate experiments across website, email and digital Ad channels (Google Ads, Ads etc)
    • Strong knowledge of website analytics tools (e.g., Google Analytics, Omniture, Webtrends etc)
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Highly organized with good follow through capabilities, ability to work independently and responsibly while managing multiple projects simultaneously
    • Extremely adaptable to change and ability to execute quickly in a fast-paced environment
    • Able to work under high pressure and deliver against tight timelines
    • Strong proficiency in MS Office, especially PowerPoint and Excel

    Education

    MBA in Marketing from a premier institute. Preferably an Engineering degree in graduation.


  • Max Healthcare

    Tech Lead

    1 day ago


    Max Healthcare Gurugram, Gurugram, India

    Job Description · Job Title - Tech Lead Apps · JOB PURPOSE · To lead the tech team and App development initiatives. · Core Responsibilities · - Contribute towards product strategy and vision. · - Define scalable technical architecture · - Manage a team of full stack developers · ...

  • Max Healthcare

    Tech Lead

    1 day ago


    Max Healthcare Gurugram

    Job Title - Tech Lead – Apps · JOB PURPOSE · To lead the tech team and App development initiatives. · Core Responsibilities · Contribute towards product strategy and vision. · Define scalable technical architecture · Manage a team of full stack developers · Contribut ...

  • Max Healthcare

    Tech Lead

    2 days ago


    Max Healthcare Gurugram

    Job Title - Tech Lead – Apps · JOB PURPOSE · To lead the tech team and App development initiatives. · Core Responsibilities · Contribute towards product strategy and vision. · Define scalable technical architecture · Manage a team of full stack developers · Contribute as an indi ...

  • NPG Consultants

    Tech Lead

    1 day ago


    NPG Consultants Gurugram

    Tech Lead - Java · Roles and responsibilities: · We are looking for highly motivated and quick learning individual who will be able to handle below responsibilities - · - Responsible for providing technical leadership to a team of developers tasked with building, supporting an ...

  • Contify

    Tech Lead

    1 day ago


    Contify Gurugram

    About Contify · Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions. · Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track informat ...

  • Giesecke+Devrient

    Tech Lead

    1 day ago


    Giesecke+Devrient Gurugram, Gurugram, India

    Job Description · G+D makes the lives of billions of people around the world more secure. We create trust in the digital age with integrated security technologies in three business areas: Digital Security, Financial Platforms and Currency Technology. We have been a reliable partn ...


  • Worc Consultancy Pvt Ltd Gurugram

    Hi · Greetings · We have an urgent requirement for Data Tech Project Lead for one of our MNC client. · Role: Data Tech Project Lead (Data Tech Lead to drive Data Engineers) · Location – Gurgaon · Work Model – WFO (to work 5 days a week from client's office) · Experienc ...


  • Worc Consultancy Pvt Ltd Gurugram

    Hi · Greetings · We have an urgent requirement for Data Tech Project Lead for one of our MNC client. · Role: Data Tech Project Lead (Data Tech Lead to drive Data Engineers) · Location – Gurgaon · Work Model – WFO (to work 5 days a week from client's office) · Experience range – ...


  • Squareops Gurugram

    Job Title: Tech Lead - Product · Role Description: · We are seeking an experienced Technical Lead to oversee the smooth operation of all technical aspects. This individual will be responsible for identifying project requirements, developing a design structure, and coordinating wi ...


  • Client Of Prasha Consultancy Services Private Limited Gurugram Full time

    Early or Immediate Joiners Needed. · Position: PHP Developer/PHP Tech Lead Location: Gurgaon/Noida Hybrid Mode of working ( 2 Days Work from Office)Mandatory Skills: PHPPHP Framework ( Either Laravel or Coordinator)Angular SQLExcellent communication skills, as its client facing r ...

  • AppSquadz Software Pvt. Ltd.

    Tech Lead

    1 day ago


    AppSquadz Software Pvt. Ltd. Noida

    Job Description : Tech Lead (PHP). · Position Overview : · We are seeking a skilled and dynamic Tech Lead with minimum 7 years of experience to spearhead our product development initiatives. · The ideal candidate will have a deep understanding of PHP, database management (SQL or ...

  • Huntsmen & Barons

    Tech Lead

    1 day ago


    Huntsmen & Barons Noida

    Job description/Core Responsibilities : · - Design, implement, and trouble-shoot scalable and reusable software systems : 3-tier and Microsoft Azure cloud-based systems · - Proven experience in Software design skills. Architecting small/large-scale solutions. · - Design & R ...


  • Incedo Inc. Gurugram

    Job Description · Develop and execute digital marketing strategies and compelling campaigns to accelerate lead generation, drive traffic to our websites, increase sales pipeline, account based marketing and nurture our existing database of leads using email automation/marketing a ...


  • Squareroot Consulting Pvt Ltd Delhi

    Hiring for a Midsize US based SaaS Product Company for their Bangalore team. · Role/Job Title: Java Tech Lead for Cloud Native Platform · Location: Remote (WFH) · Education: Any Engineering Graduate like · We are seeking a talented and experienced Java Tech Lead to join our Clo ...


  • Squareroot Consulting Pvt Ltd Delhi

    We are seeking an experienced Java Tech Lead to join our dynamic and innovative team. · As a Tech Lead, you will play a crucial role in designing, developing, and delivering high-quality software solutions using Java and related technologies. · You will also be responsible for ...

  • Emids

    Sr. Tech Lead

    19 hours ago


    Emids Delhi

    At EMIDS, we are seeking an experienced Sr. Angular Tech Lead to drive the development of high-performance and scalable applications. · Key Responsibilities: · Design and implement a front-end architecture that is scalable, maintainable, and high-performance. · Conduct thorough c ...


  • HCL Technologies Limited Noida

    Job Description · We are hiring for AIML Tech Lead for Noida location. · Job description · Technical Skillset:Must Have Skills - Generative AI - GPT3, ML Ops and Python · - Proficient in Python, with experience in machine learning, deep learning, and NLP processing. · - Experienc ...


  • Ampstek Delhi

    Responsibilities : · - Provide technical leadership and mentorship to a team of Java developers. · - Design, develop, and implement robust and maintainable Java applications using Spring Boot and microservices architecture. · - Collaborate with cross-functional teams (product, de ...

  • Mobile Programming LLC

    Net Tech Lead

    1 day ago


    Mobile Programming LLC Delhi

    Title: Tech Lead · The Financial Planning group develops solutions and capabilities that enable financial advisors to deliver compliant and comprehensive financial advice, helping their retail clients and investors achieve their goals. · The solutions utilize Morningstar's extens ...


  • Birlasoft Noida

    Responsibilities - · Looking for a strong Sr. Tech. Lead/ Tech. Lead in AWS Public Cloud services and has worked on variety of public cloud services with ability to code and lead by example on AWS Cloud formation templates for provisioning, management and operations. · Understand ...

Jobs
>
Gurgaon