Marketing Specialist - Delhi, India - Team Computers

Description

Job Overview:

Team Computers is looking for an experienced and strategic Marketing Specialist to join our Analytics and Business Applications division. The ideal candidate will possess a robust IT background, with specific expertise in analytics and software businesses, and will be instrumental in driving our business growth through innovative marketing strategies and enhanced customer experiences.

Responsibilities:

• Develop and implement marketing strategies that align with business objectives and drive growth in our analytics, software, and business applications markets.
• Lead promotional campaigns that effectively communicate value propositions and engage target audiences to boost brand visibility and product uptake.
• Manage the logistics and content for events and webinars, ensuring they are executed flawlessly and contribute to lead generation and customer education.
• Oversee the company's digital marketing efforts including SEO, PPC, email marketing, and social media campaigns to enhance online presence and customer engagement.
• Monitor and analyze market trends and customer feedback to continuously refine marketing strategies and improve customer experience.
• Collaborate with sales and product teams to ensure campaigns are aligned with sales objectives and product capabilities.
• Create compelling marketing materials and content for various channels to attract and retain customers.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field, with a strong preference for candidates with a technical background in IT or analytics.
• Minimum 3 years of experience in a marketing role, with a demonstrated track record in the IT and software industry.
• Proficient in digital marketing tools and platforms, with a keen understanding of data-driven marketing strategies and customer analytics.
• Excellent organizational and project management skills, capable of managing multiple projects simultaneously in a fast-paced environment.
• Strong communication and interpersonal skills, adept at working cross-functionally to achieve business goals.
• Creative and strategic thinker, with a proactive approach to problem-solving and innovation.