Digital Marketing Executive - Tiruppur, India - Goodbooks technologies Private Limited

    Goodbooks technologies Private Limited
    Goodbooks technologies Private Limited Tiruppur, India

    1 week ago

    Default job background
    Full time
    Description

    Started in 1989 with a small team of highly dedicated professionals providing solutions to enterprises on a turnkey basis, our business grew at a brisk pace and today we have over 2500+ Clients in India and across the world, cutting across various verticals.

    The company excels in providing cutting edge technological expertise and business understanding there by providing lasting robust solutions to our clients, over the years. With rapidly evolving technology and dynamically changing client businesses processes, Unisoft today has evolved into a major player offering solutions on Cloud, as Enterprise and SaaS, with a strong commitment to client success.

    As a testimony to our client support and relationships, we have clients who started with us in DoS platform currently using our GoodBooks ERP Ver. 4.0, our propriety software, which is an enterprise class solution providing end to end seamless integration of all the functions of a company.

    GoodBooks is a modular application allowing clients to integrate their systems as they go by, implementing the modules based on business criticality. Clients include SMEs, Medium and large enterprises across various industries and verticals including manufacturing, Services, Logistics, Retail etc. We have become a platform of choice when it comes to the versatility of the platform combined with implementation speed and customer support.

    The Role

    You will be responsible for :

    • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
    • Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
    • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
    • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
    • Using A/B testing to optimise digital marketing performance.
    • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
    • Driving performance marketing via .

    Ideal Profile

    • You have at least 1 year experience ideally in Digital Marketing within IT industry.
    • Experience within would be a strong advantage.
    • You are adaptable and thrive in changing environments
    • You possess strong analytical skills and are comfortable dealing with numerical data
    • You are highly goal driven and work well in fast paced environments

    What's on Offer?

    • Opportunity within a company with a solid track record of performance
    • Work alongside & learn from best in class talent
    • Strong opportunities to progress your career