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Narela

    Lifestyle Content Writer - North Delhi, India - Buildout Retail Pvt Ltd

    Buildout Retail Pvt Ltd
    Buildout Retail Pvt Ltd North Delhi, India

    1 week ago

    Default job background
    Full time
    Description

    Responsibilities:

    • Researching and staying up-to-date on current shoe trends, brands, and technologies.
    • Generating creative ideas for engaging lifestyle content focused on shoes and related topics.
    • Writing high-quality articles, blog posts, and social media content that showcase footwear products, styling tips, industry insights, and more.
    • Collaborating with the marketing and product teams to develop content strategies that align with brand objectives.
    • Conducting interviews with industry experts, designers, and influencers to gather insights and quotes for content.
    • Optimizing content for SEO to increase visibility and drive organic traffic to our platforms.
    • Proofreading and editing content to ensure accuracy, clarity, and consistency in messaging.
    • Monitoring performance metrics and user engagement to refine content strategies and improve results.
    • Staying informed about competitor activities and industry developments to identify new content opportunities.

    Qualifications:

    • Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
    • Proven experience as a content writer with a focus on the shoe industry, preferably in a digital media or e-commerce environment.
    • Deep knowledge of footwear trends, styles, brands, and technologies.
    • Strong writing and editing skills with impeccable grammar and attention to detail.
    • Ability to adapt writing style to different platforms and target audiences.
    • Experience with SEO best practices and keyword research tools.
    • Excellent research skills and ability to gather information from reliable sources.
    • Creativity and ability to generate original ideas for shoe-related content.
    • Strong organizational and time-management skills, with the ability to prioritize tasks and meet deadlines.
    • Proficiency in content management systems (CMS) and basic understanding of HTML/CSS is a plus.
    • Passion for shoes and an understanding of their role in fashion and lifestyle trends.
    • Ability to work independently as well as collaborate with cross-functional teams.
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