- Proven experience as a Social Media Manager or similar role, preferably in a digital agency.
- In-depth knowledge of social media platforms, analytics, and best practices.
- Creative thinking and ability to generate engaging content.
- Strong analytical skills to measure and report on campaign performance.
- Familiarity with design tools and a keen eye for visual aesthetics.
- Excellent communication and collaboration skills.
- Up to date with industry trends and technologies.
Social Media Manager - Gurugram, India - Publicis Groupe
Description
"Publicis Groupe is looking for great talent in Account Management, Creative and Planning, to be a part of our 28 member team, to deliver best-in-class digital solutions for one of the biggest FMCG businesses in the country. Be a part of this team that collaborates very closely, to do impactful work in the digital space for some of the best brands in the marketing/advertising world."
Experience: 6years
Main tasks & Responsibilities:
Market Research and Trend Analysis:
Conduct research on current benchmark trends and audience preferences in the digital space. Stay informed about industry trends, emerging technologies, and advancements in social media platforms.
Social Media Strategy:
Design and implement a comprehensive social media strategy that aligns with business goals and objectives. Set specific social media objectives and key performance indicators (KPIs).
Technology and Trend Awareness:
Stay up to date with current technologies, design tools, and applications relevant to social media management. Identify and leverage new features and trends to enhance social media strategies.
ROI Reporting:
Set specific objectives for social media campaigns and report on Return on Investment (ROI). Analyse campaign performance metrics and provide insights for continuous improvement.
Content Creation and Publishing:
Generate, edit, publish, and share engaging content daily, including original text, photos, videos, and news. Develop a content calendar to ensure consistent and timely delivery of content.
Collaboration:
Collaborate with other teams, particularly marketing, to ensure brand consistency across all channels. Coordinate efforts to align social media campaigns with broader marketing initiatives.
Social Media Account Design:
Oversee the design elements of social media accounts, including Facebook timeline covers, profile pictures, and blog layouts. Ensure a visually appealing and cohesive brand representation across platforms.
Brand Awareness and Promotion:
Suggest and implement new features to develop brand awareness, such as promotions and competitions. Monitor and track competitors to identify opportunities and maintain a competitive edge.
Qualifications: