Search Engine Optimization Executive - Bengaluru, India - Appiness Interactive Pvt. Ltd.

Description

Duties and Responsibilities

• Improve organic search results for desktop and mobile sites on all major search engines.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and the web.
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
• Administer search engine programs (XML sitemaps, Google Analytics, webmaster tools) for purposes of diagnostic reporting on client projects.
• Promote both off-page and on-page activities and also the interactions that build ranking, profile, and traffic.
• Analyze and understand web analytics dashboards and draw inferences that help to attain business goals.
• Monitor and evaluate search results and search performance across the major search channels, need to have good knowledge of current search trends.
• Communication to team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.

Experiences

• Proficiency in Google Sheets, MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool.
• Experience working with popular keyword tools for SEO.
• Any Graduate with relevant experience.
• Basic knowledge of HTML Coding will be an added advantage.

Skills and Expertise

• Basic SEM knowledge
• Good Analytical Mind and Skills
• Google Adwords
• Keywords Strategy
• Tracking and Analysing
• Creating Reports (Google Sheets/ Microsoft 360)
• Good communication skills

Experience: 2-5 years