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- Plan, execute, and refine paid search and display advertising initiatives across diverse platforms, including Google Ads, Bing Ads, and various social media channels
- Conduct thorough keyword exploration to pinpoint pertinent and high-performing keywords for campaigns
- Craft engaging ad copies and devise impactful landing pages to elevate campaign conversion rates.
- Regularly assess campaign performance, execute A/B testing, and adapt strategies to optimize click-through rates, conversion rates, and overall ROI.
- Effectively manage PPC budgets, strategically distributing funds across campaigns to fulfill client objectives.
- Apply bidding strategies and adjustments based on performance metrics to streamline campaign spending and deliver results in a cost-effective manner.
- Evaluate campaign data, generate insightful reports, and offer actionable recommendations to clients.
- Monitor essential metrics such as CPL,CTR, conversion rates, quality score, and ROI to identify patterns and avenues for enhancement.
- Present campaign outcomes and strategies in a clear and impactful manner to management, showcasing the value achieved through PPC initiatives.
- Monitor progress of campaigns using various reporting tools and tweak strategies & budgets based on current performance to maximize ROI
- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
- Identify new platforms, tools, and systems to improve performance
- Track results and optimise for best outcomes
- Work with our design and content teams to build eye-catching ad content
- Work closely with our sales team to give required data points
- Report on marketing performance to enable improvements in results
- Should have strong knowledge of Google Tag Manager and conversion tracking, Google, Facebook, and LinkedIn ad platforms
- Should be well versed in Performance Marketing, lead generation campaigns, campaign execution on Search, Social, Mobile, Publishers, CPC (cost per click) etc
- Very strong keyword research skills
- Ability to write compelling, clear, concise search ad copies
- Should have handled multiple campaigns at a time
- Excellent communication, presentation, and negotiation skills
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
PPC Expert - Noida, India - Cyfuture
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