Marketing Manager - Gurugram - BIBA Fashion Ltd

    BIBA Fashion Ltd
    BIBA Fashion Ltd Gurugram

    1 hour ago

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    Description

    Designation : Marketing Manager.

    Responsibilities:

     ATL, BTL, and Digital Management for the Brand: Oversee and manage all Above The Line (ATL), Below

    The Line (BTL), and digital marketing efforts.

     Brand Building, Awareness, and Preference: Develop and implement robust marketing plans to build the

    brand, increase awareness, and create brand preference.

     Local Marketing Activities: Organize and execute local marketing initiatives, new store openings, and SOH

    (Share of Heart) activities to retain customers.

     Content Creation: Continuously create content to promote the brand's digital presence.

     Influencer and Content Creator Partnerships: Establish and manage tie-ups with influencers and successful

    content creators.

     Seasonal Campaigns: Conceptualize and execute seasonal campaigns.

     Cost Negotiation and On-boarding: Negotiate costs and onboard agencies, models, and celebrities.

     Brand Consistency and Visibility: Ensure brand consistency and visibility across all channels.

     Support Online Sales: Drive traffic and promotions to support online sales.

     Social Media Strategy: Develop and execute social media strategies (both paid and organic) to enhance

    visibility, awareness, understanding, and engagement for the brand and direct sellers.

     Brand Films and Shoots: Create concepts and manage shoots for brand films, campaigns, and catalogues.

     Cross-brand Partnerships: Facilitate cross-brand tie-ups.

     Hyper-local Marketing: Implement hyper-local marketing strategies to support physical stores.



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