Digital Marketing Manager - Ludhiana, India - TCY Learning Solutions (P) Ltd

Description

Position: Digital Marketing Manager:

Location: Ludhiana

Duties:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
• advertising Maintaining our social media presence across all digital channels
• Maintaining & managing Social Media Calendar
• Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Collaborate with agencies and other vendor partners

Requirements:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)
• Experience in setting up and optimizing Google Adwords campaigns

Past Experience: (3-4 Years)

Account management experience with a fast-paced digital marketing agency