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  • Social Media Marketing Specialist - Jaipur - RegisterKaro

    RegisterKaro
    RegisterKaro Jaipur

    2 weeks ago

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    Description

    Job Title: Social Media Marketing Specialist

    We are seeking a dynamic and creative individual to drive our social media marketing efforts. The successful candidate will be responsible for developing and executing comprehensive social media strategies, managing our social media presence, and driving brand awareness and engagement across various platforms.

    Key Responsibilities:

    • Social Media Strategy & Planning: Develop and implement aligned strategies, conduct regular analysis of trends, audience behavior, and competitive landscape to enhance strategy.
    • Content Creation & Management: Create high-quality content for various social media platforms (Facebook, Instagram, Twitter), collaborate with design and content teams to create engaging visuals, videos, and copy, ensuring consistent brand voice across all platforms.
    • Community Management: Engage with followers, respond to comments and messages, foster positive online relationships, build, and nurture an active and engaged social media community.
    • Campaign Management: Plan, execute, and monitor social media campaigns (organic and paid) to achieve key performance indicators, track, analyze, and report on campaign performance using analytics tools.
    • Paid Media & Ads Management: Manage and optimize paid social media campaigns across platforms (Facebook Ads, Instagram Ads), set up targeting, budgets, and bids to ensure optimal ad performance and return on investment.
    • Social Media Analytics & Reporting: Monitor, track, and report on social media performance metrics (engagement, reach, conversions), use insights to improve and optimize social media strategies.

    Qualifications:

    • Bachelor's degree in Marketing, Communications, or related field.
    • Proven experience (2-4 years) in social media marketing, preferably in a similar industry.
    • Strong understanding of major social media platforms, analytics tools (Google Analytics, Facebook Insights), and social media advertising.
    • Excellent written and verbal communication skills.
    • Creative thinker with attention to detail.
    • Ability to work independently and in a team environment.
    • Strong analytical skills and data-driven approach.
    • Knowledge of graphic design tools (Canva, Adobe Creative Suite) is a plus.

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