Chief Executive Officer - Madurai, India - iimjobs

Description

We are looking for a very experienced Chief Executive Officer (CEO) who can 'hit the ground running' as the executive responsible for all aspects of the company's marketing including: brand building and awareness,, and implementing all the marketing strategies online (customer acquisition, partnerships) and offline (events, PR and partnerships)

Roles & Responsibility - Task expectations will include:

• Increase Customer Acquisition, retention and customer repeat shopping
• End to end responsibility for Organisations Branding & Marketing
• Responsible for SEO & SEM
• Custodian for online marketing & branding
• Responsible for Marketing Analytics
• Custodian of Marketing budget
• Improvement of the company's marketing plan
• Improving company's growth not related to marketing only giving adequate weightage to technology
• Work towards profit and ROI
• Overseeing market research and analysis of the competition
• Supervising the management and research teams on product development
• Overseeing the CRM process.
• Handling public relations and corporate communications
• Developing new and enhancing existing business relationships
• Providing leadership in the design and production of all aspects of visual marketing needs.
• Should be a good Business manager capable to build the organization, skill to revamp and change as necessary

Job Purpose:

• Develop marketing plan and drive business development. Initiate strategic partnerships with local platforms and distributors. Oversee online/offline tactical marketing/sales and brandbuilding campaigns. Drive business by building and expanding user base and activity.
• Explore and build new business opportunities. But more importantly we need someone who is a selfmotivated individual with a strong entrepreneurial spirit.
• Vision: Devise a comprehensive Vision, roadmap, and marketing plan for all sides of the business, and continuously work to ensure it is implemented.
• Work with other members of executive leadership team to ensure all plans are properly executed across departments.
• Brand Building: Create from the ground up a unique brand that reflects both b2b and b2c/d2c elements, with responsibility for overseeing all elements of imagery, messaging, and associated marketing collateral related to it. Responsibility for overall PR, Events, and other communications strategies.
• Utilize understanding of consumer insights and worldwide trends in order to identify key issues and opportunities for profitable brand growth.
• Identify and prioritize brandbuilding opportunities by utilizing datadriven insights (Internal crossfunctional reports, consumer research reports, competitive analysis, etc.).

CEO :

• Will quickly need to formulate and implement the appropriate marketing strategy and online presence of the website, including SEO, social media, payperclick (ppc) etc. You will also initiate ad revenue plan, for implementation on completion of the Ad Management System. You will continue to maintain and refine the marketing strategy of the site on a daily basis, including all CMO duties.