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    • Cro And Site Experience Specialist - Aurangabad - Paula's Choice Skincare

    Paula's Choice Skincare
    Paula's Choice Skincare Aurangabad

    1 month ago

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    Description

    About Us

    Paula's Choice Skincare is a multinational brand that empowers consumers with in-depth knowledge and enables people around the world to make the best choices for their skin.

    We question ingredients, follow the facts, and stand up for the customer because we believe Beauty Begins with Truth.

    About the Region

    Our Southeast Asian headquarters is located in Singapore and currently manages six countries: Singapore, Malaysia, Indonesia, Thailand, Philippines, and India.

    About Our Culture

    We're a rapidly growing entrepreneurial team that thrives on change and prioritizes a culture of feedback and inclusivity.

    The Opportunity

    We're seeking an experienced CRO and Site experience Specialist to optimize the online shopping experience and drive conversion growth across Southeast Asia.

    This role is ideal for a data-driven professional with a strong analytical mindset and a passion for enhancing customer journeys in the beauty and skincare industry.

    Key Responsibilities

    Conversion Rate Optimization (CRO) & Website Experience:

    - Assist in executing CRO strategies by implementing changes to the website to optimize user engagement and conversions

    - Help identify areas of friction in the customer journey using web analytics and user feedback

    - Collaborate with the technical team to help implement changes including tag management and basic troubleshooting of website performance issues

    - Support the creation and management of A/B tests user experience tests and analyse results to provide insights for website improvements

    - Monitor and enhance website experience by reviewing collections product tagging and site navigation to improve discoverability and user journey

    - Proactively identify opportunities for continuous improvement in site tagging and testing

    - Design wireframes for proposed UI/UX enhancements

    Shopify Campaign Setup & Execution:

    - Assist in setting up tracking and optimizing campaigns on Shopify ensuring all relevant elements are aligned with marketing initiatives

    - Monitor and analyse user behaviour during campaigns tracking the journey from landing page to cart-out to identify drop-off points and areas for improvement

    - Help monitor campaign performance through Shopify analytics and provide regular updates on key metrics traffic conversions etc.

    - Optimize landing pages and campaign funnels using data-driven insights to maximize conversions and enhance user experience

    - Support the integration of third-party apps and tools within Shopify to improve campaign effectiveness and tracking

    Cross-functional Collaboration:

    - Work with brand DTC IT and Data teams to ensure the website's design and functionality align with marketing goals and customer expectations

    - Communicate with different teams to gather feedback on website optimizations and assist in implementing improvements

    - Provide basic reporting and analysis on the impact of website changes and campaigns

    Rebranding & Global Alignment for SEA Markets:

    - Lead the execution of the rebranding rollout across all SEA markets ensuring alignment with global directives

    - Work on PDP banners update and implement changes progressively keeping in sync with global timelines

    - Coordinate with cross-functional teams Global Brand DTC to ensure all rebranding assets are updated across Shopify stores

    Reporting & Analytics:

    - Track website performance using Google Analytics Shopify Analytics and tools

    - Prepare reports on conversion rates bounce rates and other relevant metrics to share insights with teams

    - Assist with tracking and reporting on KPIs related to CRO

    Technical Skills & Qualifications:

    - 1-2 years of experience in CRO website optimization eCommerce or digital marketing

    - Knowledge of Shopify Plus for campaign setup and site management

    - Familiarity with Google Analytics Shopify Analytics or similar tools for tracking performance

    - Knowledge of Google Tag Manager for implementing tags and tracking codes

    - Experience with Heatmaps e.g. Hotjar Lucky Orange Clarity and user session recording tools

    - Experience with A/B testing platforms e.g. VWO Optimizely Google Optimize

    - Strong understanding of conversion funnels & optimizations them for better user experience

    - Ability to use Excel or Google Sheets for basic data analysis and reporting

    - Strong attention to detail and ability to identify opportunities for site optimization

    Bonus Skills:

    - Basic knowledge of SEO principles and how they impact CRO

    - Experience with HTML CSS JavaScript or liquid coding in Shopify

    - Experience with Shopify apps smile.io rise.ai boost.ai etc

    Our Culture:

    Each of us is powerful on our own but together we are unstoppable.

    We build a welcoming and inclusive community with a culture of growth and empowerment.

    We operate out of respect and care for our customers our colleagues and the planet.

    We lead through innovation and disrupting the status quo.

    We set the standard for skincare transparency and shared knowledge.

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