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    • Senior Brand Strategist - gurugram - THRS - Travel & Hospitality Representation Services

    THRS - Travel & Hospitality Representation Services
    THRS - Travel & Hospitality Representation Services gurugram

    2 weeks ago

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    Description

    Brand Strategist (SWAY Digital)

    Overview

    We are seeking a seasoned Brand Strategist for our digital vertical SWAY. The ideal candidate will have a deep understanding of creative brand development, consumer insights, and market trends.

    Key Responsibilities

    • Leadership & Management: Lead and mentor a team of marketers, fostering collaboration and high performance and plan submissions for relevant awards.
    • Brand Development: Create and execute comprehensive brand strategies that align with client objectives and drive growth.
    • Consumer Insights: Utilize research and data to uncover consumer insights, identify market opportunities, and guide strategic decisions.
    • Campaign Planning: Collaborate with creative, media, and account teams to develop integrated marketing campaigns that resonate with target audiences.
    • Client Relations: Act as the primary strategic advisor to clients, building strong relationships and delivering high-quality strategic recommendations.
    • Market Analysis: Conduct thorough market analysis to understand competitive landscapes, identify trends, and anticipate industry shifts.
    • Thought Leadership: Stay ahead of industry trends and emerging practices, sharing knowledge with the team and clients.
    • Performance Tracking: Establish KPIs and measurement frameworks to evaluate the effectiveness of brand strategies and campaigns, making data-driven adjustments as needed.

    Position Requisites

    • Educational Background: Bachelor's degree in Marketing, Business, Communications, or a related field.
    • Experience: 5-7 years in brand strategy and marketing, with at least 1 year in a leadership role.
    • Strategic Thinker: Proven ability to develop successful creative brand strategies for leading brands.
    • Consumer-Centric: Strong understanding of consumer behaviour and market research methodologies.
    • Communication Skills: Exceptional written and verbal communication skills, capable of articulating complex ideas clearly and persuasively.
    • Leadership Skills: Demonstrated leadership abilities with experience managing and mentoring teams.
    • Client Management: Strong client-facing skills with a proven ability to build and maintain client relationships.
    • Analytical Mindset: Proficiency in data analysis and leveraging insights to drive strategic decisions.

    About THRS

    THRS is a leading Integrated Representation business for luxury hospitality and tourism brands worldwide, located in Delhi, Mumbai, and Dubai.

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