Head - Digital Marketing (10-12 yrs) - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    3 weeks ago

    Iimjobs background
    Full time
    Description

    SUMMARY:
    Develop successful, long-term digital marketing strategies for the Organisation.


    RESPONSIBILITIES :

    Online Strategy :

    • Custodian for creation of entire Online strategy
    • Drawing up of short term & long term plans in coordination with Senior Management
    • Build our Digital Marketing roadmap
    • Measure ROI and KPIs and prepare budget

    Revenue Contribution :

    • Execution of online strategy with an aim to maximize responses and leads, in turn maximize revenue
    • Manage and improve online content, considering SEO and Google Analytics
    • Forecast sales performance trends and act proactively to increase our market segment

    Content Creation & Execution :

    • Work with various teams including Presales, Sales, Marketing, Academics, Operations for content creation
    • Monitoring of all online media and creating an appropriate response mechanism
    • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
    • Develop specific campaigns to create and maintain high levels of customer interaction
    • Oversee all social media accounts

    Community Creation :

    • Work towards the creation of an online community.
    • Monitor activities within the community and ensure end organization objectives are met

    Team & Agency Management :

    • Manage a team of Digital Marketeers, Performance Marketeers and SEO specialists
    • Motivate digital marketing team to achieve goals
    • Contribute in selecting the best agency(s) as per requirement
    • Monitor and manage the agency(s) performance

    REQUIREMENTS:

    • Proven experience in heading the Digital Marketing Function and in designing and implementing successful campaigns.
    • Solid knowledge of online marketing tools and best practices, hands on experience with SEO/SEM. Google Analytics & CRM Software.
    • Indepth marketing experience and a passion for digital technologies.