Media Buyer - Kollam - Divine Daily App
Description
Job Description:
A media buyer will be responsible for managing and scaling paid advertising campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube). Key responsibilities include planning, building, launching, and optimizing campaigns end-to-end; executing high-volume creative testing; analyzing campaign performance daily using key metrics such as ROAS CPA CTR CPM AOV; implementing audience strategies including Lookalike audiences interest-based targeting broad targeting retargeting funnels customer list segmentation setting up troubleshooting Meta Pixel Conversion API Google Tag Manager GA4 for accurate conversion tracking collaborating with the creative team to brief ad creatives provide performance feedback iterate on winning angles scaling winning campaigns aggressively while maintaining profitability targets managing significant daily ad budgets conducting competitive research using tools like Facebook Ad Library identify trends hooks creative strategies creating maintaining detailed campaign reports performance dashboards leadership review staying current platform updates algorithm changes best practices direct-response advertising managing Search Display Performance Max YouTube campaigns proper keyword strategy bid management ad copy testing requirements: hands-on experience managing Meta Ads Google Ads demonstrable results proven track record of managing monthly ad budgets profitable outcomes deep understanding of meta ads ecosystem Auction Mechanics strong proficiency Google Ads search display shopping Performance Max auction mechanics experience with Conversion Tracking setup Strong analytical skills comfortable working spreadsheets pivot tables reporting tools Understanding direct response Copywriting principles impacts Overall goal turning spend into profit at scale ability work independently manage multiple Simultaneously meet deadlines fast-paced environment excellent Communication skills present performances clearly nice have Shopify e-commerce stores facebook sales funnel optimization