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  • Digital Marketing and SEO Specialist - Delhi, India - BuiltX Sustainable Design & Construction

    BuiltX Sustainable Design & Construction
    BuiltX Sustainable Design & Construction Delhi, India

    1 week ago

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    Description

    Job Title: Digital Marketing and SEO Specialist


    BuiltX Sustainable Design and Construction (BuiltX SDC) is a construction firm dedicated to partnering with non-profits. We leverage industry experience to drive social change through environmentally responsible and community-focused construction projects.



    Position Overview


    We are seeking a dynamic and results-driven Digital Marketing and SEO Specialist to join our marketing team. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, PPC, and email marketing, to enhance our online presence, drive organic traffic, and improve search engine rankings.



    Key Responsibilities



    1. SEO Management:


      • Develop and implement effective SEO strategies to improve website visibility and organic search rankings.

      • Conduct thorough keyword research and analysis to identify relevant and high-traffic keywords for content optimization.

      • Optimize website content, including meta tags, headers, images, and internal links, to enhance SEO performance.

      • Build and execute link-building strategies to enhance domain authority and organic search visibility.

      • Collaborate with content creators to ensure SEO best practices are integrated into website content, blog posts, and other digital assets.


    2. PPC Management:


      • Develop, implement, and manage PPC campaigns across various platforms.

      • Monitor and optimize PPC performance to maximize ROI, including keyword selection, ad copy creation, and bid management.


    3. Email Marketing:


      • Create and manage email marketing campaigns to engage with our audience and promote BuiltX SDC's projects and initiatives.

      • Develop segmented email lists and personalize email content to target specific audience groups.




    Qualifications


    To be successful in this role, you should have the following qualifications:



    • Bachelor's degree in Communications, Marketing, Information Technology, or a related field.

    • Minimum of 3 years of experience in digital marketing, including SEO, PPC, and email marketing.

    • Proven track record of successfully improving website rankings, driving organic traffic, and managing effective PPC.

    • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.

    • Experience with PPC management tools and platforms, including Google Ads and LinkedIn Ads.

    • Knowledge of email marketing platforms such as Mailchimp, Constant Contact, or similar.

    • Creative problem-solving abilities and a proactive approach to challenges.



    Benefits


    We offer the following benefits:



    • Competitive salary with performance-based incentives.

    • Comprehensive health insurance coverage.

    • Opportunities for professional growth and development within a rapidly expanding company.

    • A dynamic and supportive work environment where you can make a tangible impact.


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