Digital Marketing Manager - Dehradun, Uttarakhand
1 day ago

Job description
Job Overview
We are looking for a performance-driven Digital Marketing Manager to lead and scale the online presence of Paradise Yatra. The candidate will be responsible for generating high-quality travel leads, improving conversion rates, managing paid ads, and strengthening brand visibility across platforms.
Key Responsibilities
Plan and execute performance marketing campaigns (Meta Ads, Google Ads, YouTube Ads)
Generate high-quality domestic & international travel leads
Optimize CPL and improve lead-to-booking conversion rate
Manage social media growth & content strategy
Coordinate with sales team to improve lead nurturing funnel
Website optimization & landing page conversion improvement
SEO strategy implementation for organic traffic growth
Email & WhatsApp automation for remarketing
Track ROI, analytics, and campaign performance reporting
Manage video creatives with editing team for ads & reels
Required Skills
Strong experience in Meta & Google Ads performance marketing
Lead generation & funnel optimization expertise
Understanding of travel audience psychology
Basic SEO & website conversion knowledge
CRM & automation tool experience preferred
Creative mindset for ad angles & hooks
Data-driven decision-making ability
Preferred (Bonus)
Travel industry experience
International lead generation experience
Landing page funnel building
YouTube growth strategy knowledge
Job Type: Full-time
Pay: ₹20, ₹30,000.00 per month
Work Location: In person
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