Performance Marketing Lead - Greater Chennai Area - Deepsense Digital

    Deepsense Digital
    Deepsense Digital Greater Chennai Area

    15 hours ago

    ₹1,000,000 - ₹2,500,000 (INR) per year * Marketing / Advertising / Public Relations
    Description

    Performance Marketing Lead

    Company: Deepsense Digital

    Experience Required: 3–4+ Years

    Department: Growth & Performance

    Role Overview

    At Deepsense Digital, we don't just run ads, we build predictable revenue engines.

    We are looking for a Performance Marketing Lead who will not only drive ROI for clients but also lead and mentor a team of performance marketers. This is a leadership role requiring strategic thinking, ownership mindset, smooth client management, and the ability to build a high-performing team culture.

    This position demands someone proactive, self-motivated, and capable of thinking beyond conventional campaign execution.

    Core Responsibilities1. Strategic Growth Ownership

    • Develop data-driven performance marketing strategies aligned with client business goals.
    • Design full-funnel acquisition frameworks (Awareness → Consideration → Conversion → Retention).
    • Forecast budgets, CAC, ROAS, LTV, and revenue scaling plans.
    • Identify new growth opportunities, channels, and testing frameworks.
    • Drive structured experimentation and campaign scaling.

    2. Platform Leadership & Execution Excellence

    • Lead campaigns across:
    • Google Ads (Search, Display, YouTube, Performance Max)
    • Meta Ads (Facebook & Instagram)
    • LinkedIn Ads and emerging platforms
    • Ensure flawless tracking setup (GA4, Pixels, Conversion APIs).
    • Lead A/B testing strategies across creatives, audiences, and landing pages.
    • Maintain performance benchmarks and optimization frameworks.

    3. Team Leadership & Development

    • Lead, mentor, and manage a team of Performance Marketers.
    • Allocate accounts and responsibilities strategically.
    • Set clear KPIs and performance expectations for the team.
    • Conduct regular review meetings and performance audits.
    • Upskill team members through structured feedback and knowledge sharing.
    • Build a culture of accountability, ownership, and data-first decision-making.
    • Ensure quality control across all performance accounts.

    4. Client Leadership & Communication

    • Independently handle client accounts and lead strategic discussions.
    • Present performance insights with clarity, confidence, and business impact.
    • Translate complex data into simple growth narratives.
    • Proactively recommend improvements and scaling strategies.
    • Manage difficult conversations with professionalism and solution orientation.

    5. Reporting & Analytical Ownership

    • Develop structured reporting dashboards.
    • Identify performance gaps and implement corrective strategies.
    • Maintain transparency in reporting and forecasting.
    • Focus on business outcomes, not vanity metrics.

    Expectations from Day 1

    • Take full ownership of assigned accounts and team members.
    • Demonstrate leadership presence in internal and external meetings.
    • Identify immediate optimization opportunities within 30 days.
    • Establish clear reporting and review systems.
    • Think strategically, not tactically.
    • Maintain performance accountability for both individual accounts and team output.
    • Lead by example in discipline, professionalism, and execution quality.

    Must-Haves

    • 3–4+ years of hands-on performance marketing experience.
    • Prior experience leading or mentoring a small team.
    • Strong expertise in Google Ads, Meta Ads, and GA4.
    • Proven track record of scaling campaigns profitably.
    • Excellent presentation and communication skills.
    • Effortless and smooth client handling capabilities.
    • Strong analytical and problem-solving mindset.
    • Proactive, self-driven, and highly accountable personality.
    • Ability to manage multiple clients and internal teams simultaneously.

    Good-to-Haves

    • Experience in eCommerce & lead generation scaling.
    • Knowledge of CRO and landing page optimization.
    • Familiarity with CRM integrations & automation tools.
    • Experience handling international clients.
    • Google / Meta certifications.
    • Experience building performance SOPs and internal processes.

    Key Performance Indicators (KPIs)

    • Improvement in overall client ROAS / CPA.
    • Client retention & revenue growth.
    • Team performance and account quality standards.
    • Campaign testing velocity & innovation rate.
    • Forecast accuracy and scaling efficiency.
    • Internal team satisfaction and development growth.

    Who Will Thrive in This Role?

    • A strategic thinker who treats ad budgets like business investments.
    • A leader who builds high-performing teams.
    • A calm and confident communicator.
    • Someone who challenges average results.
    • Someone who thinks like a growth partner, not just a campaign executor.

    Why Join Deepsense Digital?

    • High-impact role with leadership visibility.
    • Opportunity to work with ambitious, growth-focused brands.
    • Strategic exposure beyond just media buying.
    • Performance-driven culture that values ownership and innovation.
    • A platform to build long-term growth leadership skills.
    * This salary range is an estimation made by beBee
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Performance marketing lead