Brand Manager - Kolkata, India - iimjobs

    iimjobs
    iimjobs Kolkata, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Brand Manager

    Education Qualification- Post graduate in marketing / related field from Premier B Schools (Top IIMs- Batch- 2017 or 2018 Pass out)

    Category- Tobbacco

    Job Profile:
    Develop and ensure implementation of a brand marketing strategy in line with brand portfolio objectives.


    PRINCIPAL ACCOUNTABILITY:

    • Develop and implement the brand plan to ensure that brand objectives are achieved.
    • Commission research and rigorously analyze data to ensure brand issues are understood and corrective action identified.
    • Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.
    • Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved.
    • Develop and coach direct reports to ensure talented individuals feel motivated and are able to progress.
    • Manage external agencies to ensure all brand activity is in line with the requirements of the brief.
    • Employ innovation in products and processes in order to achieve competitive advantage.
    • Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain.
    • Apply best practice in brand management to optimize efficiency and effectiveness.