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    Digital Media Marketing Executive - Ahmedabad, India - Fraction Tech

    Fraction Tech
    Fraction Tech Ahmedabad, India

    4 days ago

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    Description

    Digital Media Marketing Executive Responsabilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimizing copy and landing pages for search engine optimization
  • Conducting on-site and off-site analysis of your clients' SEO competitors.
  • Using programs such as Google Analytics to compile regular performance reports.
  • Assisting the content team in the creation of high quality, informative SEO content.
  • The creation of on-site and off-site SEO strategies for clients in various industries.
  • Occasionally contributing to the company blog.
  • Carrying out detailed keyword research according to the latest keyword strategies.
  • Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
  • Paying particular attention to any significant Google algorithmic changes.
  • Develop and implement link building strategy
  • Researching and implementing content recommendations for organic SEO success
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

    • Digital Media Marketing Executive Requirements

  • At least one year's experience in the field of SEO/SEM.
  • Experience when it comes to using tools such as Google Analytics and Google Webmaster.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client's message heard.
  • A desire to understand what drives Google's algorithms.
  • A commitment to keeping your skills and knowledge up to date.
  • Experience with editing videos ideal but not essential.
  • Background in light technical writing, marketing would also be ideal but not essential.
  • Experience project managing a high volume of marketing tactics, with the ability to provide daily, up-to-date status on any given project.

    • Experience

  • 1 – 3 Years

    • Education

  • Any Graduate
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