Head of Marketing - Bengaluru, India - Hubwork

Description

HUBWORK started in the year 2003 with an objective of supporting the IT / Non – IT companies in recruiting and staffing.

We are group of talented professionals from the field of IT, Human Resource, Finance and Training.

HUBWORK have signed contracts and worked with and supported 400 + companies across India on their staffing and HR related resource services. We have paced more than 3000 Candidates in the journey of 18 Years.

The Role

You will be responsible for:

• Setting the brand strategy across the properties
• Bringing the brands to life across all channels – from website and social media, to brand collateral and offline campaigns
• Working with the marketing team to provide vision and strategy around all marketing initiatives and execute them in results and metrics-driven fashion
• Liaising closely with hotel teams to create the desired strategy, calendar, and content that is best suited to each
• Identifying opportunities and managing partnerships with external agencies (PR, Design, Social-Media, Digital Marketing), influencers, or events teams to drive the brand narrative
• You will run our Marketing in ways to promote higher profitability and competitiveness.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
• Analyze consumer behavior and determine customer personas
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
• Coordinate sales and marketing efforts to boost brand awareness
• Work experience as Head of Marketing or VP Marketing, preferably within our industry
• Experience running successful marketing campaigns
• Review and proofread content written by freelancers

Ideal Profile

• Strong written and verbal communication skills
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software
• 7-10 years experience working as a brand leader in a B2C brand environment
• Demonstrated capability in independently creating brand strategy and executing it with a team, across offline and digital channels
• Excellent program management skills to identify work streams and plan rollouts to adhere to timelines
• Demonstrated ability to work cross-functionally with people at all levels

What's on Offer?

• Opportunity to make a positive impact
• Attractive Salary & Benefits
• Strong opportunities to progress your career