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    • Digital marketing specialist - Mohali - FINVASIA

    FINVASIA
    FINVASIA Mohali

    1 week ago

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    Description

    Job Overview:


    We are in search of a seasoned PPC Expert with a substantial experience range of 5-7 years in the digital marketing field, focusing on pay-per-click advertising.

    This role is pivotal for steering our company's PPC strategy, overseeing all PPC campaigns, and driving significant growth through paid search channels.

    The ideal candidate will possess a strong background in managing large-scale PPC campaigns, an analytical mindset, and exceptional leadership skills.


    Key Responsibilities:

    Strategic PPC Campaign Management:
    Design and implement comprehensive PPC strategies to align with business goals.
    Oversee all aspects of PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media ads).

    Team Leadership and Development:
    Lead, mentor, and expand the PPC team.
    Foster a culture of continuous improvement and learning within the team.

    Advanced Analytics and Reporting:
    Utilize advanced analytics to drive decision-making and campaign optimizations.
    Deliver comprehensive reports on campaign performance, insights, and ROI to stakeholders.

    Budget Management:
    Manage substantial PPC budgets, ensuring effective allocation for maximum return on investment.
    Conduct regular financial analyses and budget forecasting.

    Innovation and Market Trends:
    Stay ahead of the curve with PPC trends and technology.
    Implement innovative strategies and tools to maintain a competitive edge in the market.

    Cross-Functional Collaboration:
    Collaborate closely with other departments (e.g., SEO, content, sales) to create a unified digital marketing approach.
    Ensure PPC strategies complement and enhance overall marketing efforts.

    Qualifications:
    Master's degree in Marketing, Business, or related field.

    A minimum of 5-7 years of experience in PPC campaign management, with a proven track record in a managerial role.

    Expertise in Google Ads, Bing Ads, and other PPC platforms.
    Advanced knowledge of analytics and reporting tools such as Google Analytics.
    Strong leadership and team management skills.
    Excellent communication, analytical, and organizational skills.
    Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs

    Preference:
    Experience of working from startups to growth

    Preference:
    Work Background in a Financial Company operating on a global scale.
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