- Manager - Gurgaon/Gurugram, India - iimjobs

Description

• Monitor key marketing performance metrics, including social ,website & app engagement.
• Identify and search for new opportunities for our company's online presence expansion.
• Develop marketing strategies to expand our customer pool.
• Collaborate with our content team , other stakeholders to move projects forward and ensure that all campaigns are in accordance with marketing and brand strategies.
• Smooth communication & regular meetings with our stakeholders , crossfunctional teams.
• Create and manage PPC campaigns to ensure performance goals are met year round.
• Create email lifecycle marketing strategy, trigger and promotional emails; ongoing efforts to merge CRM database detail segmentation.

• 57yrs of prior experience as a performance marketing expert or a similar role.
• Bachelor's or master degree in Marketing, Communications, Business, Advertising, or a related field.
• Deep expertise in either of Google Marketing (Search, pMAX, VAC, NCA, Demand Gen) or Meta Marketing (Advantage+ Shopping, Other ads)
• Outstanding communication, organisational, and timemanagement skills.
• Excellent knowledge of analytics & SEO tools (Google Search Console, Meta Ads,)
• Excellent in working with a team of seasoned professionals.
• Perform well under pressure and come out with a solution orientation mind.
• Strong ability to synthesise complex concepts into easily understandable strategies.
• Knowledge of the latest trends and best practices in ecommerce marketing.
• Ability to analyse & interpret data from various sources to make informed decisions.
• Candidates from ecommerce, marketing agencies, online fashion retail are preferred