Digital Marketing Specialist - Rajkot, India - TIGI HR ®

Description

Position: Digital Marketing Specialist

Experience: 2-4 Years

Salary: 4.20 LPA

Job Location: Rajkot- Work from Office (ONLY GUJARAT CANDIDATE)

Notice Period: Immediate- 30 Day

• Develop and execute digital marketing campaigns across various channels such as social media, email, display advertising, and SEM.
• Utilize IT tools and platforms to optimize campaign performance, including marketing automation software, CRM systems, and analytics tools.
• Create engaging content for digital platforms, including website, blog, social media, and email newsletters.
• Optimize content for SEO to improve visibility and organic traffic.
• Monitor and analyze key performance metrics to assess the effectiveness of digital marketing initiatives.
• Generate reports and provide actionable insights to drive continuous improvement.
• Ensure the functionality, usability, and performance of the company website.
• Implement SEO best practices, manage website updates, and optimize user experience to increase conversions.
• Develop social media strategies to enhance brand awareness, engagement, and customer acquisition.
• Monitor social media channels, respond to inquiries, and manage online communities effectively.
• Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
• Segment email lists, create personalized content, and optimize email deliverability and open rates.
• Conduct competitive analysis to identify industry trends, benchmark performance, and uncover new opportunities for growth.