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    Senior Analyst, Digital Analytics and Optimization - bangalore, India - Labcorp Drug Development

    Labcorp Drug Development
    Labcorp Drug Development bangalore, India

    3 weeks ago

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    Description
  • Implementing behavioral web analytics to deliver actionable insights, identify gaps in tracking, and make recommendations for optimizations
  • Supporting your colleagues by ensuring appropriate tracking is in place to ensure our ability to measure success of campaigns and customer experience improvements.
  • Determining all required data is ready for new releases and ad-hoc reporting
  • Using data to create self-service, automated reports to address common analytic asks
  • Conducting AB testing to identify area of improvement
  • Developing and representing the best practices of the Digital Analytics group to internal & external partners
  • Partner with technology teams on analytics implementation, database integrations, and emerging tools and features

    • II. Experience:

  • 6+ years experience

    • III. Education/Qualifications/Certifications and Licenses:

  • Bacherlor's or equivalent education required

    • IV. Competencies:

  • Mastery of an enterprise-level digital analytics platform ( Adobe Analytics and Customer Journey Analytics preferred)
  • Willingness to work in 2nd shift - 2 PM to 11 PM IST and hybrid mode of work in our Bangalore office
  • Experience in Adobe Target and AB testing principles and execution
  • Experience with data visualization tools such as Tableau/Power BI.
  • Strong understanding of how behavior on the web is tracked.
  • Proven experience with digital marketing, including a strong understanding of the attribution logic of native platforms (Google Adwords, Facebook, etc) and analytics platforms.
  • Ability to organize, present and articulate complex data in a clear and compelling manner.
  • Ability to work cohesively with a cross-functional team and effectively manage change.
  • Strong interest in user behavior and how it impacts overall business objectives with a passion for strategic thinking and problem-solving.
  • Well-developed project management and time management skills; able to function in a fast-paced environment independently, while managing multiple, changing priorities.

    • Labcorp is proud to be an Equal Opportunity Employer:

    As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.

    For more information about how we collect and store your personal data, please see our Privacy Statement.

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