NxtWave - Manager - Content Marketing (3-5 yrs) - Hyderabad, India - iimjobs

    iimjobs
    iimjobs Hyderabad, India

    3 weeks ago

    Iimjobs background
    Full time
    Description

    About the Role:

    As a Content Marketing Manager at Nxtwave, you will play a critical role in our marketing team by driving our content strategy and managing a dynamic team of content writers.

    Your primary responsibilities will include developing a comprehensive content calendar, ensuring high-quality content production aligned with SEO standards, and innovating new content initiatives to expand our reach.


    Key Responsibilities:

    Content Calendar and Daily Topic Allocation:

    • Research and develop a comprehensive weekly content calendar.
    • Assign daily topics to content writers, ensuring alignment with overall marketing goals and outcomes.
    • Stay updated with industry trends to generate relevant and engaging content ideas.

    Team Management and Quality Assurance:

    • Lead and manage a team of 68 Content Writers.
    • Review and edit articles to ensure they adhere to highquality standards.
    • Ensure all content is optimized for SEO, including onpage and technical aspects.
    • Provide feedback and guidance to improve the team's writing skills and SEO knowledge.

    Competitive Keyword Research:

    • Conduct thorough research on competitors' keywords.
    • Identify and target potential lowcompetition keywords to enhance content visibility and reach.
    • Stay abreast of SEO trends and algorithm changes to continuously refine keyword strategies.

    Innovative Content Initiatives:

    • Develop and implement innovative content strategies to engage and expand our target student audience.
    • Explore new formats and channels for content delivery.
    • Collaborate with other departments to create a cohesive and effective content marketing approach.

    Qualifications:

    • Degree in Marketing, Communications, English, Journalism, or a related field.
    • Proven experience in content marketing, SEO, and team management.
    • Strong editorial skills and attention to detail.
    • Excellent communication and leadership abilities.
    • Familiarity with content management systems like Wordpress, Webflow and SEO tools.