Growth/Performance Marketing Role - Bangalore, India - iimjobs

    iimjobs
    iimjobs Bangalore, India

    3 weeks ago

    Iimjobs background
    Full time
    Description

    Growth / Performance Marketing


    Responsibilities:

    We are looking for someone to be part of the founding team and lead our efforts on performance marketing. Key responsibilities include:
    - You will own the two most important growth metrics - customers acquired and CAC

    - You will build and grow the acquisition funnels across all digital media, primarily google and Facebook

    - You will design campaign strategies and optimize on a day to day level to ensure the right volume and efficiency

    - You will work with the design team for seamless handoff of creatives to support the performance marketing effort.

    - You will work closely with the product team to iterate on the messaging and value props based on customer feedback

    Requirements:

    Deep experience on operating Facebook and Google ad tools

    - Experience of driving growth for a fintech product, or an early stage product will be a plus

    - Ability to understand and communicate with 'Bharat' users

    - Experience in any B2C company or Customer Facing Brand.