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  • Performance Marketer - Ajitgarh - Academic Mantra Services

    Academic Mantra Services
    Academic Mantra Services Ajitgarh

    2 months ago

    Description
    Digital Marketer/Performance Marketer

    Key Responsibilities

    Digital Strategy Development:

    Design and execute comprehensive digital marketing strategies integrating SEO, SEM, SMM, content, and paid advertising to meet business goals.


    Campaign Management:
    Manage end-to-end campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms, ensuring consistency with brand and performance objectives.

    SEO/SEM Optimization:

    Conduct keyword research, on-page/off-page SEO, AI SEO optimization, and SEM bid management to enhance visibility and drive qualified traffic.


    Content and Creative Oversight:
    Collaborate with content creators, designers, and freelancers to produce high-quality visual and written assets.

    Data Analytics & Reporting:

    Use tools like Google Analytics, Tag Manager, and CRM platforms to track KPIs, analyze performance, and share insights-driven reports.


    Technical Marketing Implementation:
    Work with developers to optimize marketing stacks, implement tags, manage automation systems (HubSpot, ClickFunnels, GoHighLevel).

    Team & Freelancer Management:
    Lead and coordinate with freelancers and cross-functional teams to ensure timely and quality delivery.

    Funnel Optimization:
    Build and refine marketing funnels to increase conversion rates, optimizing user experiences across awareness and nurture stages.

    Client & Stakeholder Communication:
    Serve as a key contact for clients, presenting performance insights and aligning strategies with their objectives.

    Innovation & Trends:
    Stay updated on digital marketing, AI, and advertising innovations to propose and implement new growth tactics.

    Required Skills
    Proficiency in AI SEO, PPC, SMM, and ASO
    Experience 3-5 years
    Strong knowledge of Digital Marketing and Social Media Management
    Experience with Meta Ads and performance-driven ad strategies
    Excellent communication and analytical skills
    Basic to intermediate Video Editing skills for ad creatives or reels
    Familiarity with tools like Google Ads, Meta Business Suite, HubSpot, Google Analytics, and ClickFunnels

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