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    • Growth Marketing Strategist- Paid Media - Noida - Opkey

    Opkey
    Opkey Noida

    1 month ago

    Opkey background
    Description

    Growth Marketing Strategist- Paid Media

    We are seeking an experienced Growth Marketing Strategist to drive our B2B SaaS customer acquisition efforts through strategic paid media campaigns.

    In this role, you will own our paid acquisition strategy across multiple channels, optimize our marketing spend, and collaborate with cross-functional teams to accelerate our growth trajectory.

    About Opkey

    Opkey is an AI-powered, no-code testing platform that automates enterprise application testing.

    We support 150+ technologies, serving 250+ global enterprises, recognized by Gartner, Forrester, and G2 Crowd.

    Key Responsibilities:

    • Execute and optimize comprehensive paid media strategies across Google/Bing Ads and programmatic platforms.
    • Manage substantial monthly ad spend while maintaining and improving KPIs.
    • Create and optimize full-funnel campaigns targeting enterprise decision-makers.
    • Analyze campaign performance, conduct A/B tests, and leverage data insights to refine targeting and messaging.
    • Present performance metrics and strategic recommendations to leadership.

    Requirements:

    • 3+ years of experience in B2B SaaS marketing, with at least 2 years focused on paid media.
    • Proven track record of managing successful Ads and Google Ads campaigns.
    • Deep understanding of B2B buying cycles and enterprise sales processes.
    • Strong analytical skills with experience using marketing analytics tools like Google Analytics 4 (GA4), Google Tag Manager (GTM).
    • Experience with marketing automation platforms (Marketo, HubSpot, or similar).
    • Data-driven approach to optimization and budget allocation.

    Additional Details:

    • Must be able to work Eastern Time Zone hours.
    • Employment Type: Full-time.

    The estimated salary for this role is $80,000 - $110,000 per year, based on the title, job description, and location.

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